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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Abdi Masyarakat Multidisiplin
Hidayat, Rahmadani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGEMBANGAN PRODUK BISNIS DALAM MENINGKATKAN OMSET PENJUALAN PADA POKDA IKAN PATIN Yusuf, Muhammad; Hidayat, Rahmadani; Nusyirwan
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 1 (2023): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i1.632

Abstract

Petani ikan patin di Kota Pekanbaru mengalami kendala dalam pengelolaan dan pemasaran ikan patin, dimana harga jual rendah, sedangkan biaya pengelolaan tinggi. Tujuan kegiatan ini untuk membantu petani ikan patin untuk meningkatkan pendapatan dan nilai jual patin yang dihasilkan melalui diversifikasi produk olahan ikan patin yang memiliki nilai jual tinggi. Diversifikasi produk olahan berbasis ikan patin sangat dibutuhkan untuk meningkatkan nilai tambah dan sekaligus meningkatkan perekonomian masyarakat petani ikan patin di Kel. Air Dingin kec. Marpoyan Damai Kota Pekanbaru Riau. Kegiatan yang dilakukan adalah: 1. variasi produksi olahan patin, mengingat ikan patin sangat melimpah, namun pengolahannya masih sangat kurang. Produk yang ditambahkan adalah abon, nugget, dan kerupuk iakn patin. 2. Pengemasan produk yang lebih menarik. 5. Perubahan strategi pemasaran. Ikan patin biasanya dijual pengepul atau ke pasar tradisional di Pekanbaru. Pemasaran yang dilakukan dengan cara menjual ke toko/supermarket, membuat brosur, dan memberi label agar kelihatan menarik. Hasil dari kegiatan ini adalah : 1. Meningkatnya pengetahuan dan kemampuan mitra tentang pembuatan varian olahan patin (nugget) 2. Adanya kemasan yang menarik, sehingga meningkatkan daya jual dan 3. Semakin luasnya daerah pemasaran
Peran Lokasi dan Harga Terhadap Keputusan Mahasiswa Memilih STIE Mahaputra Riau dengan Minat Sebagai Variabel Intervening Nusyirwan, Nusyirwan; Safrizal, Safrizal; Hidayat, Rahmadani
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1542

Abstract

Student interest and decision making to choose a place to continue their education is very important to be understood by every university, so it is necessary to make efforts to always learn about the needs and desires of prospective students. This study aims to determine the role of location and price on student decisions in choosing STIE Mahaputra Riau with interest as an intervening variable. The variables used in this study were location and price as independent variables, decision as the dependent variable, and interest as intervening variables.The data source in this study is primary data, where the data collection method uses a questionnaire method distributed in STIE Mahaputra Riau. The number of respondents in this study was 220 people who were determined by proportional random sampling. The data analysis technique used is path analysis. The results showed that location and price partially had a positive and significant effect on decisions, location and price partially had a positive and significant effect on interest, location and price had a positive and significant effect on decisions through interest as an intervening variable, interest had a positive and significant effect on decisions
BRAND IMAGE, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN: STUDI LITERATUR Hidayat, Rahmadani; Tarihoran, Rut Emelia; Asmattea, Widi Inggit; Asnita, Yuni
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.729

Abstract

This article aims to examine how brand image, price, and promotion affect consumer purchasing interest. The writing method is based on qualitative methods and library research by investigating the relationship and influence between theories and variables in books and journals offline and online from Google Scholar and other online media. The results of this literature study are hypotheses for further research as follows: 1) Brand Image Affects Consumer Purchasing Interest; 2) Price Affects Purchasing Interest; And 3) Promotion Affects Purchasing Interest.Tujuan penulisan artikel ini adalah untuk mengkaji bagaimana brand image, harga, dan promosi mempengaruhi minat beli konsumen. Metode penulisan didasarkan pada metode kualitatif dan penelitian perpustakaan dengan menyelidiki hubungan dan pengaruh antar teori dan variabel dalam buku-buku dan jurnal baik secara luring di perpustakaan maupun secara daring yang bersumber dari Google Scholar dan media daring lainnya. Hasil studi literatur ini adalah hipotesis untuk penelitian lebih lanjut sebagai berikut: 1) Brand Image Berpengaruh Terhadap Minat Beli Konsumen; 2)            Harga Berpengaruh Terhadap  Minat  Beli; Dan 3) Promosi Berpengaruh Terhadap Minat Beli.
PENGARUH LABEL HALAL DAN CITRA MEREK TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI LITERATUR REVIEW MANAJEMEN PEMASARAN) Dillahi, Hikma; Hidayat, Rahmadani; nirwana, Nina; Ningsih, Rinda Ayu
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 1 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i1.11372

Abstract

This literature article discusses halal labels and brand image, the purpose of this study is to determine the variables of Brand Image and Halal Labeling that influence Purchase Intention. The writing method is a literature review which is a library research method that comes from online media such as Google Scholar, Mendelay, and other online media. Previous and related research helps support theories and phenomena regarding the relationship and effects between variables. The results of this literature study are as follows: 1). Brand Image influences Purchase Intention 2) Halal Labeling influences Purchase Intention Keywords: Halal Label, Brand Image and Purchase Interest
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Pt. Silver Silk Tour dan Travel Pekanbaru Hidayat, Rahmadani; Yusuf, Muhammad
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 2 No 1 (2022): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.518 KB) | DOI: 10.56870/ambitek.v2i1.44

Abstract

The purpose of this study was to determine the effect of work motivation on employee performance. The subjects of this research are employees. While the object in this study is the effect of work motivation on employee performance. Sources of data used in this study are primary data and secondary data. The sampling technique used was total sampling, while the data collection techniques used were questionnaires and documentation. The quantitative descriptive method was used to analyze the data. In analyzing quantitative data, a simple linear regression analysis was used where the calculation process used SPSS version 23 for windows. The results of this study indicate that work motivation on employee performance has a very strong relationship, it is known from the correlation coefficient of 90.8%, while the partial test results show that there is a significant influence between work motivation on employee performance, with a significance level. from 0.000 < 0.05. The contribution of work motivation to employee performance is known with a determination coefficient of 82% and the remaining 12% is influenced by other factors not included in this study. In general, it can be concluded that there is an influence between organizational culture on employee performance at PT. Silver Silk Tour & Travel Pekanbaru Head Office.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan UNIQLO Living World Pekanbaru Hidayat, Rahmadani; Ardianto, Bagus; Nusyirwan, Nusyirwan
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 4 No 1 (2024): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v4i1.115

Abstract

Abstract The aim of this research is to determine the effect of service and product quality on UNIQLO Living World Pekanbaru customer satisfaction. The respondents for this research were 100 people using random samples. The data analysis technique used to answer the hypothesis is multiple regression, classical assumption test, F hypothesis test, t hypothesis test, coefficient of determination using SPSS 25 and Microsoft Excel 2016. The research results show that service quality and product quality have a positive influence. influences student satisfaction both partially and simultaneously. From the results of the coefficient of determination test (R2), it is known that the two independent variables contribute 52.9% in influencing the dependent variable, namely customer satisfaction in choosing UNIQLO Living World Pekanbaru products.
Peningkatan Ekonomi UMKM Kolam Pancing Melalui Manajemen Pengembangan Usaha Serta Pencatatan Keuangan Mandiri Wahab, Wirdayani; Safrizal, Safrizal; Sitinjak, Marnala; Hidayat, Rahmadani; Zahida, Zahida
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) sebagai objek yang menjadi perhatian bagi pemerintah dalam meningkatkan ekonomi masayarakat, ekonomi yang kuat akan terwujud dari aktivitas UMKM yang semakin meningkat, sehingga menjadi bahan kajian yang perlu dilakukan dengan tujuan agar usaha bisnis masyarakat dapat berkembang dan meningkat, sehingga akan memberikan kontribusi bagi ekonomi indonesia. Tujuan dari kegiatan ini ialah untuk memberikan pengetahuan dan informasi akan sistem pencatatan akuntansi, kiat dalam memanfaatkan strategi pemasaran usaha, serta memberikan pengetahuan terkait kiat dalam mengembangkan unit bisnis pada Usaha Mikro Kecil Menengah. Metode yang digunakan dalam kegiatan ini berupa ceramah, diskusi dan simulasi, serta pendampingan dan praktek. Hasil pelaksanaan kegiatan ini menunjukan dengan adanya pelatihan terkait pencatatan keuangan yang praktis unit usaha mampu membuat laporan keuangan secara mandiri, melaui strategi pemasaran usaha bisnis mampu memanfaatkan media platform marketing, dan dengan adanya pengembangan usaha, pelaku bisnis mampu merancang roadmap bisnis kedepan dalam jangka  tahunan dan menengah.
Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review) Hidayat, Rahmadani; Menhard, Menhard; Chintya Ones Charli; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 1 (2023): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i1.1749

Abstract

This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.
The Effect of Service Quality on Student Satisfaction and Student Loyalty at Madrasah Aliah Negeri Pekanbaru Hidayat, Rahmadani; Nusyirwan Nusyirwan; Safrizal Safrizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1853

Abstract

The research team at Madrasah Aliyah Negeri in Pekanbaru set out to examine the connection between the quality of service provided to students and their level of satisfaction and loyalty to the institution. Three hundred and twelve students from two Pekanbaru public Madrasah Aliyah schools participated in the study. Student satisfaction and loyalty are treated as endogenous variables in this study, while service quality is used as an exogenous variable. Amos 24, Microsoft Excel 2013, and Structural Equation Modeling (SEM) were used for data analysis. The findings indicated that the quality of services provided contributed to happy students. Both service quality and customer satisfaction have a positive impact on retention rates among students.
Pengaruh Motivasi Kerja, Lingkungan Kerja, Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Pt Catur Sentosa Adiprana Tbk. Menhard, Menhard; Hidayat, Rahmadani; Syah Putra, Dimas
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 1 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/1rs8qn74

Abstract

This study aims to analyze the influence of work motivation, work environment, and work discipline on employee performance both partially and simultaneously at PT. Catur Sentosa Adiprana Tbk. The background of this study is based on the fluctuations in the company's sales realization during the 2020–2024 period which indicates employee performance problems. The research method used is a quantitative method with a survey approach. The population in this study amounted to 46 people who were all used as research samples. The type of data used is quantitative data with primary data sources obtained through distributing questionnaires and interviews. Data analysis was carried out using IBM SPSS software version 27 with stages of instrument testing, validity testing, reliability testing, classical assumption testing (normality testing and linearity testing), and hypothesis testing through t-test and F-test. The results of the study indicate that partially work motivation has a negative and significant influence on employee performance, while the work environment and work discipline have a positive and significant influence on employee performance. Simultaneously, work motivation, work environment, and work discipline have a positive and significant influence on employee performance at PT. Catur Sentosa Adiprana Tbk. Catur Sentosa Adiprana Tbk. These findings indicate that improving employee performance can be achieved through creating a conducive work environment and implementing consistent work discipline, while still paying attention to proper work motivation management.
Co-Authors Ardianto, Bagus Ariyanto Masnum Asmattea, Widi Inggit Asnita, Yuni Budi Hartoyo Charli, Chintya Ones Dillahi, Hikma Harahap, Ernisa Putri Masril Masril Menhard, Menhard Muhammad Yusuf Ningsih, Rinda Ayu nirwana, Nina Nusyirwan Nusyirwan Nusyirwan Nusyirwan Nusyirwan Safrizal Safrizal Safrizal Safrizal Sari, Maya Rizki Sitinjak, Marnala Sri Wahyuni Syah Putra, Dimas Tarihoran, Rut Emelia WIRDAYANI WAHAB, WIRDAYANI wulandar, Sri Zahida, Zahida