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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Abdi Masyarakat Multidisiplin e-Jurnal Apresiasi Ekonomi
Hidayat, Rahmadani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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DETERMINING THE MARKETING STRATEGY OF STIE MAHAPUTRA RIAU USING THE K-MEANS CLUSTERING ALGORITHM METHOD Hidayat, Rahmadani; Defit, Sarjon; Menhard, Menhard
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.785

Abstract

The difficulty of getting new prospective students requires STIE Mahaputra Riau to be able to design an effective and efficient marketing strategy. This study aims to determine a marketing strategy using the K-Means Clustering method. The K-Means Clustering algorithm method is to cluster data based on the attributes of student name, school of origin, area of origin and chosen study program, so that cluster data output is obtained that can be used in making marketing strategy decisions. The sample data used in this study are data from high school, vocational high school or equivalent students who are in the third grade in 2023, specifically for the province of Riau and its surroundings, totaling 750 data. The results of this study indicate that based on the total student data of 750 people, they are grouped into 3 clusters. Cluster 1 consists of 145 people from Rokan Hulu, Indragiri Hilir, Bengkalis, Kuantansingingi and West Sumatra Regencies. Cluster 2 consists of 344 people from Kampar and Indragiri Hulu Regencies. And cluster 3 as many as 261 people from Pelalawan, Siak and Rokan Hilir Regencies. It was also found in each cluster, the study program with the most interest was the S1 Management study program. So the marketing strategy implemented should pay attention to the area of origin and the study program chosen as the basis for implementing policies in accepting new prospective students.Keywords : Data Mining, Marketing Strategy, Clustering, K-Means Method
PENGEMBANGAN PRODUK BISNIS DALAM MENINGKATKAN OMSET PENJUALAN PADA POKDA IKAN PATIN Yusuf, Muhammad; Hidayat, Rahmadani; Nusyirwan
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 1 (2023): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i1.632

Abstract

Petani ikan patin di Kota Pekanbaru mengalami kendala dalam pengelolaan dan pemasaran ikan patin, dimana harga jual rendah, sedangkan biaya pengelolaan tinggi. Tujuan kegiatan ini untuk membantu petani ikan patin untuk meningkatkan pendapatan dan nilai jual patin yang dihasilkan melalui diversifikasi produk olahan ikan patin yang memiliki nilai jual tinggi. Diversifikasi produk olahan berbasis ikan patin sangat dibutuhkan untuk meningkatkan nilai tambah dan sekaligus meningkatkan perekonomian masyarakat petani ikan patin di Kel. Air Dingin kec. Marpoyan Damai Kota Pekanbaru Riau. Kegiatan yang dilakukan adalah: 1. variasi produksi olahan patin, mengingat ikan patin sangat melimpah, namun pengolahannya masih sangat kurang. Produk yang ditambahkan adalah abon, nugget, dan kerupuk iakn patin. 2. Pengemasan produk yang lebih menarik. 5. Perubahan strategi pemasaran. Ikan patin biasanya dijual pengepul atau ke pasar tradisional di Pekanbaru. Pemasaran yang dilakukan dengan cara menjual ke toko/supermarket, membuat brosur, dan memberi label agar kelihatan menarik. Hasil dari kegiatan ini adalah : 1. Meningkatnya pengetahuan dan kemampuan mitra tentang pembuatan varian olahan patin (nugget) 2. Adanya kemasan yang menarik, sehingga meningkatkan daya jual dan 3. Semakin luasnya daerah pemasaran
Peran Lokasi dan Harga Terhadap Keputusan Mahasiswa Memilih STIE Mahaputra Riau dengan Minat Sebagai Variabel Intervening Nusyirwan, Nusyirwan; Safrizal, Safrizal; Hidayat, Rahmadani
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1542

Abstract

Student interest and decision making to choose a place to continue their education is very important to be understood by every university, so it is necessary to make efforts to always learn about the needs and desires of prospective students. This study aims to determine the role of location and price on student decisions in choosing STIE Mahaputra Riau with interest as an intervening variable. The variables used in this study were location and price as independent variables, decision as the dependent variable, and interest as intervening variables.The data source in this study is primary data, where the data collection method uses a questionnaire method distributed in STIE Mahaputra Riau. The number of respondents in this study was 220 people who were determined by proportional random sampling. The data analysis technique used is path analysis. The results showed that location and price partially had a positive and significant effect on decisions, location and price partially had a positive and significant effect on interest, location and price had a positive and significant effect on decisions through interest as an intervening variable, interest had a positive and significant effect on decisions
BRAND IMAGE, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN: STUDI LITERATUR Hidayat, Rahmadani; Tarihoran, Rut Emelia; Asmattea, Widi Inggit; Asnita, Yuni
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.729

Abstract

This article aims to examine how brand image, price, and promotion affect consumer purchasing interest. The writing method is based on qualitative methods and library research by investigating the relationship and influence between theories and variables in books and journals offline and online from Google Scholar and other online media. The results of this literature study are hypotheses for further research as follows: 1) Brand Image Affects Consumer Purchasing Interest; 2) Price Affects Purchasing Interest; And 3) Promotion Affects Purchasing Interest.Tujuan penulisan artikel ini adalah untuk mengkaji bagaimana brand image, harga, dan promosi mempengaruhi minat beli konsumen. Metode penulisan didasarkan pada metode kualitatif dan penelitian perpustakaan dengan menyelidiki hubungan dan pengaruh antar teori dan variabel dalam buku-buku dan jurnal baik secara luring di perpustakaan maupun secara daring yang bersumber dari Google Scholar dan media daring lainnya. Hasil studi literatur ini adalah hipotesis untuk penelitian lebih lanjut sebagai berikut: 1) Brand Image Berpengaruh Terhadap Minat Beli Konsumen; 2)            Harga Berpengaruh Terhadap  Minat  Beli; Dan 3) Promosi Berpengaruh Terhadap Minat Beli.
PENGARUH LABEL HALAL DAN CITRA MEREK TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI LITERATUR REVIEW MANAJEMEN PEMASARAN) Dillahi, Hikma; Hidayat, Rahmadani; nirwana, Nina; Ningsih, Rinda Ayu
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 1 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i1.11372

Abstract

This literature article discusses halal labels and brand image, the purpose of this study is to determine the variables of Brand Image and Halal Labeling that influence Purchase Intention. The writing method is a literature review which is a library research method that comes from online media such as Google Scholar, Mendelay, and other online media. Previous and related research helps support theories and phenomena regarding the relationship and effects between variables. The results of this literature study are as follows: 1). Brand Image influences Purchase Intention 2) Halal Labeling influences Purchase Intention Keywords: Halal Label, Brand Image and Purchase Interest
The Role of Customer Trust as a Mediator in Building Loyalty to Agung Toyota After-Sales Service Hidayat, Rahmadani; Defit, Sarjon; Yulasmi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3477

Abstract

This study aims to analyze the role of customer trust as a mediator in building loyalty in Agung Toyota's after-sales service. Customer loyalty is an important aspect of business sustainability and service quality is considered a factor that influences it. However, in practice, the effect of service quality on customer loyalty is not always direct, but can be mediated by customer trust factors. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to 200 respondents who are Agung Toyota Pekanbaru Harapan Raya customers. The data analysis technique used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results of the study indicate that service quality has a positive and significant effect on customer trust. Furthermore, customer trust is proven to have a positive and significant effect on customer loyalty. Interestingly, service quality also has a direct effect on customer loyalty, but the effect becomes stronger when mediated by customer trust. This indicates that trust acts as a partial intervening variable in the relationship between service quality and customer loyalty. The implications of this study indicate that companies need to consistently improve the dimensions of service quality to build customer trust, which will ultimately increase their loyalty. By focusing on creating trust through superior service, companies can build long-term, profitable relationships with customers.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Pt. Silver Silk Tour dan Travel Pekanbaru Hidayat, Rahmadani; Yusuf, Muhammad
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 2 No 1 (2022): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.518 KB) | DOI: 10.56870/ambitek.v2i1.44

Abstract

The purpose of this study was to determine the effect of work motivation on employee performance. The subjects of this research are employees. While the object in this study is the effect of work motivation on employee performance. Sources of data used in this study are primary data and secondary data. The sampling technique used was total sampling, while the data collection techniques used were questionnaires and documentation. The quantitative descriptive method was used to analyze the data. In analyzing quantitative data, a simple linear regression analysis was used where the calculation process used SPSS version 23 for windows. The results of this study indicate that work motivation on employee performance has a very strong relationship, it is known from the correlation coefficient of 90.8%, while the partial test results show that there is a significant influence between work motivation on employee performance, with a significance level. from 0.000 < 0.05. The contribution of work motivation to employee performance is known with a determination coefficient of 82% and the remaining 12% is influenced by other factors not included in this study. In general, it can be concluded that there is an influence between organizational culture on employee performance at PT. Silver Silk Tour & Travel Pekanbaru Head Office.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan UNIQLO Living World Pekanbaru Hidayat, Rahmadani; Ardianto, Bagus; Nusyirwan, Nusyirwan
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 4 No 1 (2024): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v4i1.115

Abstract

Abstract The aim of this research is to determine the effect of service and product quality on UNIQLO Living World Pekanbaru customer satisfaction. The respondents for this research were 100 people using random samples. The data analysis technique used to answer the hypothesis is multiple regression, classical assumption test, F hypothesis test, t hypothesis test, coefficient of determination using SPSS 25 and Microsoft Excel 2016. The research results show that service quality and product quality have a positive influence. influences student satisfaction both partially and simultaneously. From the results of the coefficient of determination test (R2), it is known that the two independent variables contribute 52.9% in influencing the dependent variable, namely customer satisfaction in choosing UNIQLO Living World Pekanbaru products.
Co-Authors Ardianto, Bagus Asmattea, Widi Inggit Asnita, Yuni Dillahi, Hikma Menhard, Menhard Muhammad Yusuf Ningsih, Rinda Ayu nirwana, Nina Nusyirwan Nusyirwan Nusyirwan Safrizal Safrizal Sarjon Defit Tarihoran, Rut Emelia Yulasmi