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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Merdekawaty, Etha Gustin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Bauran Promosi (Promotion Mix) dalam Meningkatkan Penjualan pada KC Photography Tombolo Pao, Kabupaten Gowa Prasetya, Arya; Idris, M. Abduh; Merdekawaty, Etha Gustin; Arief, Syarifuddin; Sudirman, Sudirman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1251

Abstract

This study aims to explore how KC Photography's promotional strategies effectively attract consumer interest. The research is qualitative in nature and is grounded in the Promotion Mix Theory, focusing on Advertising and Sales Promotion. Data collection was conducted through observation, in-depth interviews, and documentation. Data analysis involved processes such as data reduction, data presentation, conclusion drawing, and validation through triangulation techniques. The study's informants were selected using purposive sampling. The findings indicate that KC Photography's implementation of the Promotion Mix strategy has successfully drawn consumer interest in the services offered, as evidenced by the feedback from the informants regarding the promotional activities undertaken by KC Photography.
Co-Authors Arief, Syarifuddin Idris, M. Abduh Jaya, Wiwik Nur Prasetya, Arya Sudirman Sudirman Syah, Sri Rahayu Syahrier, Nabila Yunianto, Rian