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All Journal JURNAL MANAJEMEN JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Al-Buhuts (e-journal) AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Arief, Syarifuddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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LEADERSHIP, COMMITMENT AND WORK CULTURE : THEIR IMPACT ON EMPLOYEE PRODUCTIVITY Ahmad, Ibrahim; Haeruddin, Haeruddin; Abbas, Muhammad; Arief, Syarifuddin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Purpose of this study was to determine and analyze the influence of leadership, commitment, budaya commitmentto employee productivity at the Department of Rural Community Empowerment of North Morowali Regency. Penelitian ini mengguna-This study uses a quantitative descriptive approach with a population of 33 people by sampling using the saturated sample Method. The analysis method used is linear regression analysis method. The results obtained are leadership has no significant effect on employee productivity, commitment psoitif psoitif significant effect on employee productivity, BUpower of work has no significant effect on employee productivity. Commitment is the dominant variable affecting employee performance and simultaneously the three variables studied have a positive and significant effect on employee productivity.
The Role of Brand Equity, Service Quality, and Organizational Commitment as Mediators of Lecturer Performance: A Study at the University of Muhammadiyah Makassar Jamali, Hisnol; Asriati, Asriati; Arief, Syarifuddin
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4816

Abstract

 This study examines the impact of brand equity, service quality, and organizational commitment on lecturer performance through lecturer work loyalty at the University of Muhammadiyah Makassar. Using a descriptive quantitative research approach, data was collected from 106 respondents through questionnaires. Hypothesis testing was conducted using Path Analysis and Sobel Test methods. The findings indicate that while brand equity has a positive but nonsignificant effect on work loyalty, service quality and organizational commitment significantly influence work loyalty. Furthermore, brand equity, service quality, organizational commitment, and lecturer work loyalty have a positive and significant effect on lecturer performance. However, brand equity does not significantly influence lecturer performance through work loyalty, whereas service quality and organizational commitment do so significantly. The study concludes that improvements in brand equity, service quality, and organizational commitment positively impact increased work loyalty and lecturer performance. Institutions of education can enhance the quality of education they provide by improving lecturer performance and strengthening the relationship between lecturers, students, and the institution. This can be achieved through deeper measurement of brand equity, cross-cultural analysis, the development of integrative models and lecturer development programs, as well as the implementation of marketing strategies.
THE INFLUENCE OF POSITIVE EMOTION ON IMPULSE BUYING WITH STORE ATMOSPHERE AS A MODERATING VARIABLE Nurhayati, Ade; Raheni, Cahyaning; Arief, Syarifuddin; Maulana, Indra; Sari, Efti Novita
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12043

Abstract

Abstract Researchers believe that Positive Emotions can significantly influence the Impulse Buying variable because the more emotional a person is, the more emotional they are because they have no financial problems, get good religious and social studies, and have a happy family who no longer think about prices when shopping. Apart from that, researchers also have a second belief, namely that the Store Atmosphere variable is able to moderate these two variables. This research is quantitative research with an exploratory approach. The data collected in this research used a questionnaire method for 300 people who had incomes above 20 million. This data is called primary data. The data used and collected were analyzed with Smart PLS 4.0. The research results showed that the Positive Emotions variable had a positive relationship and a significant influence on Impulsive Buying and the Store Atmpaoshere variable could moderate the relationship between these two variables. Keywords : Emotion Positive, Buying Impulse, Store Atmosphere
Strategi Bauran Promosi (Promotion Mix) dalam Meningkatkan Penjualan pada KC Photography Tombolo Pao, Kabupaten Gowa Prasetya, Arya; Idris, M. Abduh; Merdekawaty, Etha Gustin; Arief, Syarifuddin; Sudirman, Sudirman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1251

Abstract

This study aims to explore how KC Photography's promotional strategies effectively attract consumer interest. The research is qualitative in nature and is grounded in the Promotion Mix Theory, focusing on Advertising and Sales Promotion. Data collection was conducted through observation, in-depth interviews, and documentation. Data analysis involved processes such as data reduction, data presentation, conclusion drawing, and validation through triangulation techniques. The study's informants were selected using purposive sampling. The findings indicate that KC Photography's implementation of the Promotion Mix strategy has successfully drawn consumer interest in the services offered, as evidenced by the feedback from the informants regarding the promotional activities undertaken by KC Photography.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk pada PT Wijaya Safetyndo Gas di Kota Makassar Arief, Syarifuddin; Akhyar, M.; Sanusi, M. Dakhri; Idris, M. Abduh; Maryam, Maryam
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2382

Abstract

This study aims to analyze the effect of product, price, promotion, and distribution on purchasing decisions at PT Wijaya Safetyndo Gas Makassar. Multiple linear regression analysis was employed to examine the influence of these independent variables on purchasing decisions. The data were analyzed using SPSS version 28. The results indicate that the marketing mix variables—product, price, promotion, and distribution—do not have a statistically significant effect on purchasing decisions, either simultaneously or partially. This is evidenced by the F-test significance value of 0.353 and t-test significance values for all independent variables exceeding the 0.05 threshold. Therefore, it can be concluded that the marketing mix does not significantly influence purchasing decisions at PT Wijaya Safetyndo Gas in Makassar City.
ANALISIS MANAJEMEN PEMASARAN DIGITAL BERBASIS E- COMMERCE Laksmono, Rendro; Dimyati; Munir, Abdul Razak; Artino, Adi; Arief, Syarifuddin
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2236

Abstract

This study aims to analyze e-commerce-based digital marketing management and identify strategies, implementation, and challenges faced by businesses in improving marketing performance. The research method used is a qualitative approach, with data collection techniques through in-depth interviews, observation, and documentation. Informants in this study were business owners who actively utilize e-commerce platforms as a digital marketing tool. The results show that e-commerce-based digital marketing has a positive impact on increasing market reach and sales. Business owners have utilized various e-commerce features such as promotions, discounts, and social media integration to attract consumers. However, marketing strategy planning remains suboptimal due to a lack of analytical data and in-depth market segmentation. Furthermore, customer relationship management remains rudimentary and has not been integrated with technology systems such as Customer Relationship Management (CRM). This study also found that digital marketing performance tends to fluctuate and depends on promotional programs. Key challenges include high competition, price wars, limited digital literacy, and dependence on e-commerce platforms. Therefore, improving digital competency, innovative marketing strategies, and utilizing data-driven technology are necessary to support digital marketing success.
Co-Authors Abbas, Muhammad Abdul Razak Munir Ade Nurhayati, Ade Artino, Adi Asriati Asriati, Asriati Dimyati Haeruddin Haeruddin Ibrahim Ahmad Idris, M. Abduh Indra Maulana` Indra Maulana Jamali, Hisnol Laksmono, Rendro M. Akhyar, M. Maryam Maryam Merdekawaty, Etha Gustin Prasetya, Arya Sanusi, M. Dakhri Sari, Efti Novita Sudirman Sudirman