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All Journal Jurnal Ilmiah Ekonomi Islam JURNAL ECONOMINA
Wicaksana, Ragil Satria
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Economics, Econometrics & Finance Social Sciences

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Faktor-Faktor yang Memengaruhi Keputusan Muzakki Membayar Zakat Secara Online Febriyanti, Novi; Wicaksana, Ragil Satria; Sahira, Alia Jihan; Susetyo, Achmad Budi; Nursyahidin, Rahmad; Luthfiana, Nuriya
JURNAL ECONOMINA Vol. 3 No. 4 (2024): JURNAL ECONOMINA, April 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i4.1280

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Literasi Zakat, Literasi Digital, Persepsi Manfaat, Persepsi Kenyamanan dan Pengaruh Komitmen Terhadap Keputusan Membayar Zakat Profesional Menggunakan Sistem Pembayaran Zakat Digital. Sampel penelitian ini terdiri dari 140 informan yang telah membayar zakat profesinya dengan menggunakan sistem pembayaran zakat digital. Belajar Metode ini menggunakan analisis kuantitatif PLS-SEM dengan bantuan alat analisis SmartPLS 3. Hasil survey menunjukkan bahwa Literasi Zakat, Literasi Digital, Perceived Convenience dan Commitment Effect mempunyai pengaruh positif mempunyai dampak signifikan terhadap keputusan membayar zakat profesi dengan menggunakan metode sistem pembayaran zakat digital. Sedangkan variabel Persepsi Manfaat tidak berpengaruh terhadap keputusan membayar zakat profesi menggunakan sistem pembayaran zakat digital.
Pendekatan K-Means Clustering Metode Elbow Pada Analisis Motivasi Pengunjung Festival Halal JHF#2 Wicaksana, Ragil Satria; Heksaputra, Dadang; Syah, Toufan Aldian; Nur'aini, Finka Febri
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10591

Abstract

Research that explores intrapersonal elements as a motivation for consumer decisions to visit a regional halal festival using a computational technique is still very rare. Motivation is one of the intrapersonal components of consumers and becomes a vital construct in the formation of marketing strategies in the context of goods and services. In this study, the mental activity that is the focus of the discussion is the determination of the rational factors considered by visitors as elements that shape people's motivation to attend the Jogja Halal Fest #2, referring to the instrument developed by Crompton and McKay. The method used in this study is the K-means clustering approach, whose results provide identification in the form of clustering patterns of visitor motives at JHF that tend to converge on educational, recreational, and transactional reasons, supported by the findings of a cluster number of 3. This study stimulates the importance of discussing the other motives that have not been explored, such as the position of spirituality, so that they can be used as a consideration for building an effective marketing program, especially those related to targeting visitors in the future (segmentation) and its impact on increasing halal literacy.
Co-Authors Achmad Budi Susetyo Febriyanti, Novi Heksaputra, Dadang Luthfiana, Nuriya Nur'aini, Finka Febri Rahmad Nursyahidin, Rahmad Sahira, Alia Jihan Toufan Aldian Syah