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All Journal e-Jurnal Apresiasi Ekonomi Jurnal Manajerial dan Bisnis Tanjungpinang Jurnal SUTASOMA Jurnal Ekonomi dan Bisnis
Syahputro, Satrio Bimo
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Customer Relationship Management Terhadap Kepuasan Pelanggan Pada Laundry Sabana Tanjungpinang Nopianti, Rosmita; Putri, Rosa Eka; Alfitrah, Putri Anggraini; Syahputro, Satrio Bimo
Jurnal SUTASOMA (Science Teknologi Sosial Humaniora) Vol 2 No 1 (2023): Desember 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/sutasoma.v2i1.251

Abstract

Customer Relationship Management (CRM) is a long-term business strategy aimed at building and maintaining strong relationships with customers. Through the effective implementation of Customer Relationship Management (CRM), customer satisfaction can be enhanced. This research aims to evaluate the utilization of Customer Relationship Management (CRM) in Sabana Laundry business with the objective of improving customer satisfaction. The respondents in this study are customers of Sabana Laundry, selected through purposive sampling method. Data analysis is conducted using qualitative analysis methods. This approach involves in-depth interviews with the owner, employees, and customers of Sabana Laundry, direct observation of operational processes, and analysis of documents related to the implementation of Customer Relationship Management (CRM). The results of the analysis indicate that the implementation of Customer Relationship Management (CRM) has a significant positive impact on customer satisfaction levels. Therefore, it can be concluded that Customer Relationship Management (CRM) holds substantial potential for enhancing customer satisfaction in the context of Sabana Laundry business.
Motivasi Kerja Sebagai Faktor Penentu Kinerja Karyawan di CV. MSJ Putri, Anggia Sekar; Armansyah; Yani, Ahmad; Basyid, Abdul; Syahputro, Satrio Bimo
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 1 (2025): Juli-Desember 2025
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i1.1402

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi kerja terhadap kinerja karyawan pada CV. MSJ. Penelitian ini menggunakan metode penelitian kuantitatif dan menganalisis data untuk mengevaluasi pengaruh motivasi. Selain itu, instrumen dan analisis asumsi klasik digunakan untuk memverifikasi keakuratan asumsi penelitian. Analisis regresi linier sederhana dan pengujian hipotesis digunakan untuk mengidentifikasi hubungan antar variabel. Temuan dari uji regresi linier menunjukkan bahwa peningkatan motivasi menyebabkan peningkatan semangat kerja. Hasil penelitian menunjukkan bahwa motivasi mempunyai nilai sebesar 7,724, melampaui batas t hitung sebesar 2,021. Oleh karena itu, dapat disimpulkan bahwa motivasi berpengaruh signifikan terhadap kinerja karyawan CV. Selanjutnya hasil analisis menunjukkan bahwa sebesar 53,2% kinerja dipengaruhi oleh variabel motivasi, sedangkan sisanya sebesar 46,8% dipengaruhi oleh faktor lain yang belum dieksplorasi.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN MELALUI DIGITAL MARKETING PADA HOME INDUSTRI KOPI SEKATA DI TANJUNGPINANG Syahputro, Satrio Bimo
Manajerial dan Bisnis Tanjungpinang Vol 7 No 2 (2024): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 7 no 2 2024
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v7i2.2530

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi komunikasi pemasaran digital yang diterapkan oleh usaha rumahan Kopi Sekata yang berlokasi di Tanjungpinang. Di tengah pesatnya perkembangan era digital, pemanfaatan teknologi informasi menjadi elemen penting dalam menjangkau konsumen secara lebih efektif dan luas. Pendekatan penelitian yang digunakan bersifat kualitatif, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Temuan menunjukkan bahwa Kopi Sekata telah mengoptimalkan sejumlah platform digital, termasuk media sosial seperti Instagram dan WhatsApp, layanan e-commerce lokal, serta promosi berbasis konten visual dan testimoni pelanggan guna membangun kesadaran merek dan meningkatkan loyalitas konsumen. Meskipun demikian, terdapat hambatan dalam hal konsistensi pengelolaan konten serta pemahaman terhadap algoritma media sosial. Penelitian ini menyimpulkan bahwa penerapan strategi komunikasi pemasaran digital yang tepat dapat mendorong pertumbuhan bisnis, asalkan dibarengi dengan peningkatan kemampuan digital dari pelaku usaha.
COASTAL RESOURCE MANAGEMENT BY RURAL WOMEN FOR BLUE ECONOMY IN PENGUJAN, BINTAN REGENCY Rizki, Muhammad; Syahputro, Satrio Bimo; Indriaty, Novica; Beby, Daeylen; Asti, Dewi
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1017

Abstract

The implementation of the Blue Economy concept is highly significant for archipelagic nations such as Indonesia. However, the role of women in coastal and marine resource management often lacks adequate attention and recognition, including in Pengujan Village, Bintan Regency. This research aims to deeply examine the role of women in Pengujan Village in managing coastal resources toward realizing the Blue Economy. The study adopts a qualitative methodology. Data collection techniques include semi-structured interviews, non-participant observation, and documentation. A purposive sampling technique was used to select eight informants. The findings reveal that the coastal resources involving women in their management are marine animals, beaches, and marine plants. The women's roles in resource management encompass sourcing, processing, marketing, and maintenance. Several factors support their role in coastal management, including the government, family, private sector, and peers. Conversely, constraining factors include weather conditions, economic constraints, security issues, management skills, resource scarcities, family constraints, and equipment limitations. Based on these findings, it is recommended that the Pengujan Village government enhance women's understanding of the Blue Economy and coordinate with the regional government to improve the management and marketing skills of women in Pengujan Village.
Co-Authors Abdul Basyid ahmad yani Alfitrah, Putri Anggraini Armansyah Asti, Dewi Beby, Daeylen Indriaty, Novica Muhammad Rizki Nopianti, Rosmita Putri, Anggia Sekar Putri, Rosa Eka