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Sari , Herlinda Maya Kumala
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Celebrity Endorsement, Quality, and Pricing Boost Noodle Sales in Indonesia Nizariyah, Nur Hamidah; Sari , Herlinda Maya Kumala
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7751

Abstract

This study examines the impact of brand ambassador, product quality, and price on consumer buying interest in Lemonilo noodles among Sidoarjo residents. Using a quantitative approach with 96 purposively sampled respondents, data was collected via Likert scale questionnaires and analyzed with SPSS 26. The findings reveal that all three factors significantly influence buying interest. Employing NCT Dream as a brand ambassador effectively attracts consumers, the product quality meets expectations, and the pricing is appropriate for the market. PT Lemonilo should maintain these strategies while exploring additional promotional activities to expand their market reach. Highlights: 1. Significant Impact: Brand ambassador, product quality, and price influence consumer buying interest.2. Effective Endorsement: NCT Dream attracts significant consumer interest for Lemonilo noodles.3. Strategic Pricing: Lemonilo's pricing aligns well with perceived product quality. Keywords: Brand ambassador, Product quality, Price, Consumer buying interest, Lemonilo noodles
Driving Business Performance: Cost Leadership and Government Innovation in SME Partnerships: Pengaruh Strategi Kepemimpinan Biaya dan Inovasi terhadap kinerja bisnis UMKM melalui Kemitraan UMKM Detak Prapanca; Yani, Muhammad; Sari , Herlinda Maya Kumala; Gerung , Vido Michael; Eva, Adelia
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.939

Abstract

This quantitative study aims to analyze the influence of Cost Leadership Strategy and government-led innovations on business performance through SME partnerships in the Food and Beverage sector. Conducted in the Sidoarjo district of Indonesia, with a population of 49 SME groups, the research utilized a saturated sampling technique and employed a structured questionnaire to gather data. Using SEM PLS analysis, the results indicate that the Cost Leadership Strategy accounts for 44% of the business performance variance, while innovation through partnerships drives an impressive 86% impact on business performance. The findings underscore the significance of strategically fostering sustainable business performance, highlighting the role of the government in supporting SME partnerships to achieve growth and efficiency in the global marketplace. Highlights: Cost Leadership Strategy: Examining the impact of cost-focused approaches on SME business performance. Innovation in SMEs: Understanding how innovative practices contribute to business growth. Partnerships for Success: Analyzing the role of SME collaborations in driving sustainable business outcomes. Keywords: Cost Leadership Strategy, Innovation, SME Business Performance, SME Partnerships, Indonesia.
Co-Authors Detak Prapanca Eva, Adelia Gerung , Vido Michael Muhammad Yani, Muhammad Nizariyah, Nur Hamidah