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All Journal Jurnal SOLMA E-Jurnal SPIRIT PRO PATRIA Journal of Social Comunity Services
Harsono, Budwi
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Journal : journal of social comunity services

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AGROTOURISM AS A MEANS OF IMPROVING THE ECONOMIC STANDARD OF GUMENG VILLAGE RESIDENTS WITH THE PRINCIPLE OF INTEGRATED FARMING Maulidia Atna Apsari, Tasya; Ilham Aqsal Mollah, Ramadhan; Irgi Ernistya Purba, Naval; Cahyo Nugroho, Agus; Harsono, Budwi
Journal of Social Comunity Services Vol. 2 No. 2 (2025): Journal of Social Community Service
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51699/jscs.v2i2.303

Abstract

Objective: Rural tourism presents significant potential for economic diversification and community welfare, particularly through the sustainable utilization of natural and agricultural resources. This study explores the development of integrated farming-based agrotourism in Gumeng Village, Gondang District, as a strategy to enhance local economic growth and village self-sufficiency. Method: A qualitative descriptive approach was employed, utilizing documentation analysis, interviews, direct observations, and secondary data review from village reports and relevant literature. This methodological framework provided a comprehensive understanding of the existing agricultural potential and its integration into tourism development. Results: The findings highlight that Gumeng Village possesses considerable agrotourism potential, particularly in secondary crop cultivation, durian and rambutan plantations, and mountainous camping sites. These resources offer opportunities for structured agrotourism development, contributing to increased Village Original Income (PAD) and fostering economic resilience among the local community. Novelty: This study provides an empirical basis for agrotourism as a driver of rural economic transformation. The findings emphasize the role of agrotourism in promoting village self-sufficiency, encouraging infrastructure development, and supporting policy recommendations for sustainable rural tourism initiatives.
COMPETITIVE MSME STRATEGY: BUSINESS WORKSHOP, HALAL CERTIFICATION, AND DIGITALIZATION IN KEMASANTANI VILLAGE Mujahada , Darda; Agung Saputra , Alfiansyah; Aisah Putri, Sabrina; Dinda Amalia Kartika , Tiara; Harsono, Budwi
Journal of Social Comunity Services Vol. 2 No. 2 (2025): Journal of Social Community Service
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51699/jscs.v2i2.304

Abstract

Objective: Micro, Small, and Medium Enterprises (MSMEs) significantly contribute to economic growth, employment, and community welfare. However, they face persistent challenges in marketing, legality, and technological adaptation. This study aims to enhance the competitiveness of MSMEs in Kemasantani Village through structured interventions, including business workshops, halal certification assistance, and digitalization strategies. Method: A participatory approach was employed, involving direct engagement with MSME actors. Training sessions were conducted on digital marketing, guided assistance was provided for halal certification, and digital platforms were introduced to optimize business operations. Results: The intervention yielded significant outcomes, with 85% of participants demonstrating an improved understanding of digital marketing, 15 MSMEs successfully obtaining halal certification, and 60% of participants recognizing the potential of the digital market for business expansion. Novelty: This study provides an integrated model of MSME development by combining digital literacy, legal compliance, and market expansion strategies. The findings highlight the effectiveness of a participatory approach in empowering MSMEs, offering a scalable framework for enhancing business sustainability and competitiveness in similar rural contexts.
Co-Authors Agung Saputra , Alfiansyah Aisah Putri, Sabrina Atik Wahyuni Cahyo Nugroho, Agus Dinda Amalia Kartika , Tiara Ilham Aqsal Mollah, Ramadhan Irgi Ernistya Purba, Naval Maulidia Atna Apsari, Tasya Maulidvian, Achmad Misdiyanto Misdiyanto, Misdiyanto Mujahada , Darda Sonhaji, Muhammad Tavio, Tavio Tofan Tri Nugroho