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All Journal Business Innovation Management and Entrepreneurship Journal
Ihza Pratama, Raynaldi
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Decision Sciences, Operations Research & Management Energy

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The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator: (Survei an Consumers of Jogger Pants in Kenszolla) Ihza Pratama, Raynaldi; Jatmiko, Rohmat Dwi; Praharjo, Ardik
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27490

Abstract

This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.
Co-Authors Ardik Praharjo Rohmat Dwi Jatmiko