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All Journal Jurnal Manajemen Bisnis Business Innovation Management and Entrepreneurship Journal JPkM: Jurnal Pengabdian kepada Masyarakat
Rohmat Dwi Jatmiko
Fakultas Ekonomi Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN SEBAGAI ANTESEDEN LOYALITAS PELANGGAN Jatmiko, Rohmat Dwi
Manajemen Bisnis Vol 2, No 1 (2012): April
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.766 KB) | DOI: 10.22219/jmb.v2i1.1484

Abstract

KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN SEBAGAIANTESEDEN LOYALITAS PELANGGANRohmat Dwi JatmikoFakultas Ekonomi dan Bisnis Universitas Muhammadiyah MalangE-mail: jetto@umm.ac.idABSTRACTThis study aims to analyze the influence of service quality on customer satisfaction and loyalty at theIslamic hospital Aisiyah Diponegoro Ponorogo (RSIADP). Data analyzed 116 unit of analysis ofquestionnaires distributed to 160 respondents from patient?s next of kin from a sample taken by quotasampling. The definition of customer in this study is the patient?s immediate family (father, mother, sonor daughter) who are waiting for patients hospitalized at least 2 consecutive days in the hospital.Structural equation modeling (SEM) with AMOS Version 5.0 procedure used to test the hypothesizedmodel showed that the quality of inpatient services significantly affect customer satisfaction andloyalty. The study found that more effective customer loyalty is built through quality of service thanthrough customer satisfaction.Keywords: quality of service, customer satisfaction, customer loyalty
ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA Jayanti, Alfitri; Jatmiko, Rohmat Dwi; Andharini, Sri Nastiti
Manajemen Bisnis Vol 4, No 2 (2014): October
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.741 KB) | DOI: 10.22219/jmb.v4i2.5288

Abstract

The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth.  Keywords: Product Placement, and Word of Mouth, NBL Indonesia
The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator: (Survei an Consumers of Jogger Pants in Kenszolla) Ihza Pratama, Raynaldi; Jatmiko, Rohmat Dwi; Praharjo, Ardik
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27490

Abstract

This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.
Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior Haristiyanti, Ratih; Jatmiko, Rohmat Dwi; Fiandari, Yulist Rima
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i02.29779

Abstract

Consumer purchase behavior is experiencing a rapid change trend, especially with the influence of advances in digitalization. Changes in purchasing behavior are not only customer needs and preferences but also consumer lifestyles. The research examines the effect of a hedonic lifestyle and word of mouth on purchase behavior, with purchase intention as an intervening variable. Data was taken by survey via Google Forms on a sample of 250 using a purposive sampling technique from the customer population of the MS Glow aesthetic clinic. This study used path analysis, and the results show that partially hedonic lifestyle and word of mouth significantly affect purchase intention, hedonic lifestyle and word of mouth affect purchase behavior, and purchase intention significantly affects purchase behavior. Then, purchase intention mediated the effect of a hedonic lifestyle on purchase behavior, and purchase intention mediated the effect of word of mouth on purchase behavior. These findings could help companies design more effective marketing strategies and better understand the relationship between hedonic lifestyles, purchase intent, word of mouth, and consumer behavior. It brings valuable contributions to understanding consumer behavior and successful marketing strategies.
Pendampingan Digital Marketing dan Desain Kemasan Pengrajin Tempe di Desa Dau Jetis Kabupaten Malang Ardik Praharjo; Mohyi, Achmad; Jatmiko, Rohmat Dwi
JPkM: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): Desember
Publisher : Konsultan Surya Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70214/9xy0cq29

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk memberikan pendampingan dan penyuluhan kepada individu/pengusaha kecil khususnya usaha mikro dan kecil (UMK) di sentra industri pengrajin tempe yang ada di Lingkungan Desa Dau Jetis Kabupaten Malang. Penggunaan digital marketing yaitu untuk mendukung peningkatan penjualan menggunakan teknologi informasi.  Metode pelaksanaan yang digunakan yaitu diskusi, demonstrasi, dan metode pendampingan dengan maksud dapat mengembangkan kreativitas pada mitra UKM.  Hasil yang diharapkan dari program pengabdian ini adalah meningkatnya pemahaman dan keterampilan para pelaku usaha dalam menerapkan strategi digital marketing, sehingga mereka mampu beradaptasi dengan perkembangan teknologi dan tren pasar yang semakin kompetitif. Selain itu, melalui inovasi dan kreativitas yang dikembangkan dalam pengelolaan bisnis, diharapkan para pengusaha kecil ini dapat meningkatkan produktivitas, memperluas jangkauan pasar, serta meningkatkan pendapatan dan kesejahteraan mereka. Dengan demikian, program ini tidak hanya berdampak pada peningkatan ekonomi individu pelaku usaha, tetapi juga berkontribusi pada pertumbuhan ekonomi lokal secara berkelanjutan.
Co-Authors Achmad Mohyi Ardik Praharjo Haristiyanti, Ratih Ihza Pratama, Raynaldi Jayanti, Alfitri Sri Nastiti Andharini Yulist Rima Fiandari