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All Journal Daya Saing : Jurnal Ilmu Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Widyatsari, Any
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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THE EFFECT OF INFLATION, INTEREST RATE AND COVID-19 PANDEMIC ON RUPIAH EXCHANGE RATE 2009-2023 Rahman, Abdul; Syapsan, Syapsan; Widyatsari, Any
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.6102

Abstract

This study aims to determine the effect of inflation, interest rates, and Covid-19 pandemic on rupiah exchange rate during the period from 2009 to 2023. This research utilizes secondary data obtained from Bank Indonesia and employs multiple linear regression analysis method with the assistance of SPSS software version 29.0. The research findings indicate that inflation has a positive and significant effect on the exchange rate of the rupiah, while interest rates have a negative and significant effect on the exchange rate of the rupiah. Additionally, the Covid-19 pandemic (as a dummy variable) has a positive and significant effect on the exchange rate of the rupiah. The Coefficient of Determination (R2) is 0.566, meaning that 56.6% of the variability in the exchange rate of the rupiah can be explained by inflation, interest rates, and the Covid-19 pandemic. Furthermore, the variable most dominant in influencing the exchange rate of the rupiah is inflation, accounting for 39.9%
PENGARUH WOM, KUALITAS PRODUK, HARGA TERHADAP BRAND IMAGE SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SMARTPHONE MERK XIAOMI DI KOTA PEKANBARU Tarigan, Antonia Elsa Febrina; Wijayanto, Gatot; Widyatsari, Any
Jurnal Daya Saing Vol. 9 No. 1 (2023): Kinerja Organisasi, Perilaku Konsumen, dan Transformasi Layanan di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1037

Abstract

Penelitian ini bertujuan mengetahui pengaruh WOM, kualitas produk, harga terhadap Brand Image serta implikasinya pada keputusan pembelian produk smartphone merk Xiaomi di Kota Pekanbaru. Populasi penelitian adalah seluruh pengguna smartphone merk Xiaomi yang berada di Kota Pekanbaru dengan pengambilan sampel menggunakan teknik Accidental Sampling. Metode penelitian yang digunakan metode kuantitatif deskriptif. Data analisis menggunakan analisis Structural Equation Model (SEM) yang dioperasikan melalui program smartPLS 3.2.8. Hasil penelitian menunjukkan bahwa terdapat pengaruh WOM, Kualitas produk dan Harga terhadap Brand image dan Keputusan Pembelian. Ada pengaruh Brand Image terhadap Keputusan Pembelian. Ada pengaruh tidak langsung WOM dan kualitas produk terhadap Keputusan Pembelian yang dimediasi oleh Brand Image. Tidak Terdapat adanya pengaruh tidak langsung Harga terhadap Keputusan Pembelian yang dimediasi oleh Brand Image.
Co-Authors Abdul Rahman Gatot Wijayanto Syapsan, Syapsan Tarigan, Antonia Elsa Febrina