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All Journal MIX : Jurnal Ilmiah Manajemen
Siregar, Suadhe Rahmat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Tourist Satisfaction against the Intention to Revisit of the Indonesian Tourist to Malaysia Siregar, Suadhe Rahmat; Tresnasari, Rini
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.006

Abstract

Objective: The objective of this study is to examine the destination image and return intention perceived value directly and indirectly through the Indonesian tourist satisfaction in Malaysia.Methodology: This study is using survey research tools and a quantitative research methodology. A multivariate technique for comparing exogenous and endogenous variables is SmartPls 4.1.0.1. Indonesian visitors participated in the survey, of which 136 respondents used travel services in Malaysia.Findings: The first hypothesis (H1) is accepted since the path coefficient value (β) = 0.424, the significance value (-0.000) is less than 0.05, and the t value is 2.289 < t table = 1.97. Similarly, as the ∆ value of 0.00 is less than 0.05, the hypothesis tests H2, H3, and H4 are approved. However, hypothesis H5 is not significant. The mediation hypothesis (H6) is supported by a 
Co-Authors Tresnasari, Rini