The Influence of Tourist Satisfaction against the Intention to Revisit of the Indonesian Tourist to Malaysia

Siregar, Suadhe Rahmat
Tresnasari, Rini

MIX : Jurnal Ilmiah Manajemen
Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen

Objective: The objective of this study is to examine the destination image and return intention perceived value directly and indirectly through the Indonesian tourist satisfaction in Malaysia.Methodology: This study is using survey research tools and a quantitative research methodology. A multivariate technique for comparing exogenous and endogenous variables is SmartPls 4.1.0.1. Indonesian visitors participated in the survey, of which 136 respondents used travel services in Malaysia.Findings: The first hypothesis (H1) is accepted since the path coefficient value (β) = 0.424, the significance value (-0.000) is less than 0.05, and the t value is 2.289 < t table = 1.97. Similarly, as the ∆ value of 0.00 is less than 0.05, the hypothesis tests H2, H3, and H4 are approved. However, hypothesis H5 is not significant. The mediation hypothesis (H6) is supported by a