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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Siber International Journal of Education Technology
Naomi Putri Manurung, Theresia
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Economics, Econometrics & Finance Education Social Sciences Other

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Utilising SWOT Analysis to Improve The Comeptitiveness of UMKM in The Pandemic Era Naomi Putri Manurung, Theresia
Siber International Journal of Education Technology (SIJET) Vol. 1 No. 3 (2024): (SIJET) Siber International Journal of Education Technology (January 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v1i3.61

Abstract

In the pandemic era and the highly competitive national and international economic landscape, Micro, Small and Medium Enterprises (MSMEs) are facing challenging times. This is due to the increasingly intense competition in domestic and foreign industries. The government needs to pay greater attention to MSMEs as they are one of the drivers of economic growth, especially in Indonesia. Growing the MSME sector and reducing poverty are signs of successful development. Especially for low-income countries, the expansion of the MSME sector and the reduction of poverty are signs of successful development income per capita. The best tool to help MSMEs decide on marketing plans and forecast changes in the corporate environment is SWOT analysis. Where SWOT analysis can be applied Threats, Weaknesses, and Strengths are internal elements that affect MSMEs. MSMEs internal threats and Opportunity factors arising from competition or outside sources. Four marketing strategies were derived from this research to help MSMEs become more competitive. These strategies include the S-O Strategy of MSMEs, which calls on MSMEs to innovate, create unique features for their goods, and use technology as a tool for sales and promotion.
Pentingnya Bisnis Intelejen (BI) bagi Manajemen dalam Mengambil Keputusan untuk Kesuksesan Bisnis Fauzi, Achmad; Hutapea, Yulisbet; Andina, Niyar; Fitriyani, Fika; Naomi Putri Manurung, Theresia; Ramadhan, Andi; Rachmat Irawan, Cahyo; Ramadhan, Gilang
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1520

Abstract

This study aims to determine the importance of Business Intelligence (BI) for management in making decisions for business success. Utilization of Business Intelligence (BI) for business success using qualitative research methods as a reference in this study. Currently, many companies use Business Intelligence (BI) systems in their management processes where the use of Business Intelligence (BI) can facilitate a comprehensive business in a relatively short time, and support better corporate decision-making. With this system, companies can benchmark company performance, see emerging market trends and improve almost every aspect of the business. The results obtained using the Business Intelligence (BI) system make a good contribution to academia, industry, organizations, and companies in making long-term business decisions for business success.
Co-Authors Achmad Fauzi Andina, Niyar Fitriyani, Fika Gilang Ramadhan Hutapea, Yulisbet Rachmat Irawan, Cahyo Ramadhan, Andi