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All Journal Dinasti International Journal of Digital Business Management International Journal of Application on Economics and Business
Salim, Steven Jonathan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Social Presence in Live Streaming: A Catalyst for Impulsive Purchases Sawarsa, Bartolomeus Wahyu; Riza, Fahrul; Salim, Steven Jonathan
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2150

Abstract

The aim of this research is to examine impulse buying in society, particularly focusing on the significant role of social presence within live streaming platforms in influencing impulsive purchases. This study utilizes the Stimulus-Organism-Response (SOR) model to investigate the causal relationship between the independent variable—social presence of live streaming platforms—and the dependent variable—impulsive buying behavior. Employing an explanatory research design, this study aims to establish the relationship between these variables. Data collection involved quantitative analysis using Smart PLS 3.9.2 Software. A total of 166 respondents were selected based on specific criteria relevant to the study's objectives. The findings indicate a positive and significant impact of the social presence of live streaming platforms on consumer trust and the flow state. Furthermore, consumer trust exhibits a substantial and positive influence on the flow state. Both consumer trust and the flow state significantly and positively affect impulsive buying behavior.
FACTORS AFFECTING THE STOCK PRICES OF MANUFACTURING COMPANIES LISTED ON THE LQ45 INDEX OF THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2019 – 2023 Salim, Steven Jonathan; Tannia, Tannia
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.547-562

Abstract

Thistresearchtaimsttotprovidetempiricaltevidencetregarding the impact of debtttotequity ratiot (DER), net profittmargint (NPM), returntontassets (ROA), returntontequity (ROE), current ratio (CR), andtprice earning ratio (PER) variables on the stocktprices of manufacturing companiestlisted on the LQ45 index in the IndonesiatStock Exchangetfor the period of 2019-2023. This researchtuses secondary data with a quantitative approach and Purposive Sampling applied as the sampling method. Thetsample usedtintthis research are 14 manufacturing companiestin the LQ45 index category of the Indonesian StocktExchange (IDX) in thet2019-2023 period. This research has been tested with the SPSS 27 statistical testing tool totprove thethypothesis proposal. The resultstof the analysistshow thattthe researchtvariable simultaneously has atsignificant effectton stock prices and the partialttest results show that the Debttto EquitytRatio, NettProfittMargin, Return ontAssets, Return ontEquity, and the Current Ratio have a significant effectton stock prices. Meanwhile the Price Earning Ratio has notsignificant effectton stock pricestin manufacturing companiestin the LQ45 Index category of the Indonesiantstock exchangetfor the period 2019 - 2023.
Co-Authors Fahrul Riza Sawarsa, Bartolomeus Wahyu Tannia, Tannia