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All Journal Dinasti International Journal of Digital Business Management MANKEU (JURNAL MANAJEMEN KEUANGAN)
Sujeni, Sujeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF BRAND EQUITY ON CUSTOMER SATISFACTION Ilhamalimy, Ridho Rafqi; Sujeni, Sujeni; Krisnahadi, Tama
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2540

Abstract

This study aims to find out how big the influence of brand equity that consists of (brand awareness, brand association, perceived quality and brand loyalty) to customer satisfaction Oppo smartphone at STEI Rawamangun. The research method used is quantitative with quantitative decriptive approach with sample survey method, that is the technique of collecting and analyzing data by looking for opinions or opinions from the subjects studied (respondent) by using questionnaire. This research uses pursposive sampling technique that is sample determination technique with certain consideration. The sample in this research is STEI students who use Oppo smartphones. The sample used in this study as many as 100 people with the help of slovin formula. Analysis used is test of validity, reliability test and coefficient of determination.The results of partial calculations show that (1) The amount of influence of brand awareness on customer satisfaction is 9.73%, (2) The amount of influence of brand association on customer satisfaction is 4.57%, (3) The magnitude of the effect of perceived quality on customer satisfaction is 6 , 15% (4) The amount of influence of brand loyalty to customer satisfaction is 7.23. And the results of simultaneous calculations show that (5) Collectively brand awareness, brand association, perceived quality and brand loyalty have an effect on customer satisfaction is equal to 73.2%.
THE INFLUENCE OF TAX PLANNING AND PROFITABILITY ON COMPANY VALUE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE IN 2020-2023 M. Tarmizi; Yuli Maylena; Sujeni, Sujeni; Diddo Adding Adove; Gilang Pranajasakti
MANKEU (JURNAL MANAJEMEN KEUANGAN) Vol. 2 No. 4 (2024): MANKEU (JURNAL MANAJEMEN KEUANGAN)
Publisher : Indragiri Research Center (ingreat)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61167/mnk.v2i4.167

Abstract

This research aims to determine the effect of tax planning and profitability on company value in manufacturing companies listed on the Indonesian Stock Exchange by publishing financial reports and annual reports for the 2020-2023 period. The type of research used is quantitative research. The sampling technique is carried out using techniques purposive sampling. So the sample obtained was 60 manufacturing companies listed on the Indonesia Stock Exchange with a total of 60 companies observing data for 4 years of observation, namely 240 companies. This type of data source uses secondary data taken through website official www.idx.co.id. The data analysis technique used in this research is multiple linear regression analysis with tools software SPSS 23. The results of this study indicate that tax planning has no significant effect on company value and profitability has a significant effect on company value and tax planning and profitability together have a significant effect on company value.
THE EFFECT OF CAPITAL STRUCTURE AND CORPORATE INCOME TAX PAYABLE ON PROFIT MANAGEMENT IN MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2022-2024 M. Tarmizi; Yuli Maylena; Sujeni, Sujeni; Diddo Adding Adove; Gilang Pranajasakti
MANKEU (JURNAL MANAJEMEN KEUANGAN) Vol. 3 No. 2 (2025): MANKEU (JURNAL MANAJEMEN KEUANGAN)
Publisher : Indragiri Research Center (ingreat)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61167/mnk.v3i2.199

Abstract

This study aims to determine how much influence the analysis of the influence of capital structure and corporate income tax payable has on earnings management in manufacturing companies listed on the Indonesia Stock Exchange. The data analysis method is a type of secondary data with a research sample of 54 companies. The data analysis method used is secondary data type analysis. Using SPSS 23 software in data processing. Data collection techniques use documentation techniques. The results of the study obtained based on the partial test (t test) were obtained: There is an influence of capital structure on earnings management in manufacturing companies listed on the Indonesia Stock Exchange for the period 2022-2024, There is no influence of corporate income tax payable on earnings management in manufacturing companies listed on the Indonesia Stock Exchange for the period 2022-2024, There is an influence of capital structure and corporate income tax payable on earnings management in manufacturing companies listed on the Indonesia Stock Exchange for the period 2022-2024.
Co-Authors Diddo Adding Adove Gilang Pranajasakti Krisnahadi, Tama M. Tarmizi M. Tarmizi Ridho Rafqi Ilhamalimy Yuli Maylena