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All Journal IKRA-ITH EKONOMIKA Economic: Journal Economic and Business
Julaiha, Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Human Resources performance through Innovation (Literature Study) Khairani, Disa; Syahreza, Dina Sarah; Julian, T Rendy; Lumbanraja, Enjelina; Sinaga, Muhammad Fadillah Ilham; Julaiha, Nur
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.608

Abstract

Human resources are an important factor in economic development in Indonesia. Abundant human resources if used effectively and efficiently are certainly very useful in the pace of sustainable development. Innovation is a new idea or concept with the aim of improving a product according to consumer expectations and desires. The relationship between human resources and innovation is very close, where innovation must be carried out for the benefit of the organization and also create innovative human resources in order to create a culture of innovation in an organization. This research uses a literature study using relevant research. In other research, it was found that there are obstacles in developing innovative human resources. This is caused by not yet finding the right strategy, an inappropriate reward system and ineffective training. To overcome this problem, human resources are needed who have the ability to develop other human resources with innovation and guarantee employee satisfaction with the awards they receive, in the form of salaries, incentives and other things.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN DI KEBUN JERUK KRISTINA GINTING LADANG SIMPANG IMPRES BERASTAGI Julaiha, Nur; Harahap, Lokot Muda
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Permasalahan dalam penelitian ini adalah fenomena fluktuasi jumlah pengunjung dan pembeli di Kebun Jeruk Kristina Ginting yang disebabkan oleh penurunan kualitas produk serta ketidaksesuaian harga dengan daya beli konsumen, sehingga berdampak pada menurunnya minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap minat beli konsumen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal, teknik pengumpulan data melalui kuesioner, dan analisis data menggunakan regresi linier berganda dengan bantuan program SPSS. Sampel penelitian berjumlah 120 responden yang ditentukan dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa variabel kualitas produk (X1) berpengaruh positif dan signifikan terhadap minat beli konsumen (Y) sebesar 48,2%, variabel harga (X2) berpengaruh positif dan signifikan terhadap minat beli konsumen (Y) sebesar 41,7%, dan secara simultan kualitas produk (X1) dan harga (X2) berpengaruh positif serta signifikan terhadap minat beli konsumen (Y) sebesar 52,9%.
Co-Authors Julian, T Rendy Khairani, Disa Lokot Muda Harahap, Lokot Muda Lumbanraja, Enjelina Sinaga, Muhammad Fadillah Ilham Syahreza, Dina Sarah