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All Journal Economic: Journal Economic and Business
Geopani, Noprin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Instagram Social Media and Product Innovation on Consumer Purchasing Decisions at Double Egg Coffee Medan Habibah, Nurul; Syahreza, Dina; Utami, Nabila; Simanjuntak, Tesya; Fiolin, Fuji; Geopani, Noprin
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.613

Abstract

This study aims to determine whether there is an influence of Instagram social media and product innovation on consumer purchasing decisions at double egg coffee Medan. This study uses quantitative methods with sample collection techniques using purposive sampling techniques, with a total sample of 116 people who have visited double egg coffee. The data collection technique in this study was carried out by distributing questionnaires whose measurements were on a Likert scale and statistically processed using multiple linear regression analysis which tested the hypothesis with the F test, T test, and the coefficient of determination, before which the data had been tested using validity tests, reliability tests and classical assumption tests. Data management using the SPSS 26 for windows programme. Partially, Instagram social media and product innovation have a positive and significant effect on consumer purchasing decisions at double egg coffee jln. Selamat ketaren no 49-51 mmtc complex (unimed intersection), medan, indonesia 20223.Based on the results of the study, it shows that the social media variables Instagram and product innovation simultaneously influence purchasing decisions. This can be seen from the results of the hypothesis test carried out with the results of the fcount> ftabel value 163.893> 3.07 and the significance value is 0.000 <0.05. The determination coefficient test shows a value of 0.744, which means that social media instagram and product innovation affect purchasing decisions by 74.4% while the rest is influenced by other variables.
The Influence of Financial Management Policy and Financial Performance on Company Value Gultom, Fuji Fiolin; Simanjuntak, Tessya; Geopani, Noprin; Afdhal, Apsyanaya
Economic: Journal Economic and Business Vol. 3 No. 1 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i1.693

Abstract

The purpose of this study is to see and analyze the influence of financial performance and management policies of the Company on the value of the company. This study conducted a literature review on ten research articles that discuss the Company's financial performance and management policies of the company. This study found that any measuring instrument and ratio that has been used by previous studies to measure the company's financial performance is the financial ratio. From several previous studies, financial ratios include liquidity ratios, profitability, solvency, and activity. The results of this study are, This study shows that investment decisions, capital structure, dividend policy, and financial performance such as profitability and efficiency have an effect on company value.
Co-Authors Afdhal, Apsyanaya Fiolin, Fuji Gultom, Fuji Fiolin Nurul Habibah, Nurul Simanjuntak, Tessya Simanjuntak, Tesya Syahreza, Dina Sarah Utami, Nabila