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The Influence of Product Quality on Purchase Interest of Mie Gacoan Pancing among Management Students at Medan State University Panjaitan, Rona A. P.; Lubis, Muthiah Balqis; Jannah, Raihanatul; Fazira, Laila Erra; Siregar, Zulkarnain; Khaira, Imamul
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.615

Abstract

Business competition in the current era is increasingly fierce in the food business sector, companies are constantly required to survive and continue to excel in the competition. Purchase interest is one of the factors that influences a company to gain profits and survive. The object of this research is Mie Gacoan Pancing (Medan). Mie Gacoan is a spicy noodle restaurant that is popular and widely known among the public today, especially among young people. This research aims to analyze product quality on purchasing interest among Mie Gacoan consumers. This is because the noodles produced have a distinctive and spicy taste so that young people are interested in trying and consuming them. The method used in this research is a quantitative descriptive method with primary data types. In this study, the population that the researchers used was UNIMED students. Meanwhile, the sample used in this research was 30 UNIMED students who had consumed Gacoan Noodles and were willing to fill out the questionnaire provided by the researchers. The technique for taking data analysis uses the questionnaire method and then the results are processed using the SPSS application program. The results of this research state that product quality influences consumers' buying interest in Mie Gacoan Pancing (Medan).
The Influence of Foreign Investment and the Rupiah Exchange Rate on Indonesia's Economic Growth Rinaldi, Muammar; Manurung, Johanes Adrian; Panjaitan, Rona A. P.; Sinurat, Evelyn; Fazira, Laila Era; Amelia , Ananda; Munthe , Justin Theo
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.645

Abstract

Ordinary Least Square (OLS) is one of the methods in multiple regression analysis to determine the effect of independent variables on dependent variables. To find out the effect of Foreign Direct Investment and Exchange Rate on Economic Growth, a quantitative analysis approach with Ordinary Least Square (OLS) model is needed. The objective of this research is to determine the effect of foreign investment and the rupiah exchange rate on economic growth in Indonesia. This research uses data on foreign investment in various sectors in the last 10 years, changes in the rupiah exchange rate between other countries' currency, and economic growth in Indonesia caused by various factors. And it is concluded that foreign investment has a positive but insignificant effect on the economic growth variable partially and rupiah exchange rate or rupiah exchange rate has unsignificant effect on the economic growth variable partially.