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All Journal Indonesian Journal of Advanced Research (IJAR)
Ridho Jun Prasetyo
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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Exploring Determinants of Consumers' Online Purchasing Behavior for Halal Products in Melbourne Ridho Jun Prasetyo; Riska Andrilla; Cindy Olivia Pangemanan
Indonesian Journal of Advanced Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i6.9607

Abstract

This study seeks to explore the elements that impact consumers' intentions to purchase halal products online in Melbourne. The variables examined include performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and perceived control. A quantitative research approach was employed to assess the impact of these variables on online purchasing behavior. Data were gathered via a survey questionnaire filled out by 96 residents from the Greater Melbourne region. The findings revealed that four factors—performance expectancy, effort expectancy, social impact, and hedonic motivation—were significant. These key factors can be utilized by businesses as recommendations to attract more customers. In contrast, facilitating conditions and perceived control were found to have no significant impact.
Co-Authors Cindy Olivia Pangemanan Riska Andrilla