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All Journal Jurnal Ilmiah Manajemen Kesatuan Formosa Journal of Applied Sciences (FJAS)
Alfarisi, Ahmad Rifqi
Unknown Affiliation
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Influence of Live Streaming, Fear of Missing Out (FoMO), and E-WOM on Purchase Decisions in TikTok Shop Alfarisi, Ahmad Rifqi; Sukaris, Sukaris
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2958

Abstract

This study aims to analyze the influence of Live Streaming, Fear of Missing Out (FoMO), and Electronic Word of Mouth (E-WOM) features on purchasing decisions on the TikTok Shop platform in Indonesia. TikTok Shop is a social commerce platform that combines entertainment elements with online shopping, which attracts consumers through innovative approaches such as Live Streaming, user reviews, and limited promotions. The study was conducted using a quantitative method by distributing questionnaires online to 100 TikTok Shop users. The data obtained were analyzed using multiple linear regression to test the influence of each independent variable (Live Streaming, FoMO, E-WOM) on purchasing decisions. The results showed that all three variables had a significant effect on purchasing decisions, with E-WOM having the greatest influence. These findings indicate the importance of user reviews and live product demonstrations in creating trust and encouraging impulse buying. The implication of this study is that business actors can optimize the Live Streaming and product review features to increase sales and build consumer loyalty.
Spatial Thinking Process of Curved-Sided Room Building Material for Grade V Elementary School Based on Ecomathematics Alfarisi, Ahmad Rifqi; Fiantika, Feny Rita
Formosa Journal of Applied Sciences Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i9.10914

Abstract

The purpose of this study was to explain how the spatial thinking process of V-C grade students at SDN Kalirungkut 1 Surabaya. This study used Qualitative Approach with explorative descriptive approach. Based on the findings of this study, it states that the spatial thinking proficiency of learning in the topic of curved-sided spaces related to mathematical economics is satisfactory. The observation results show that teachers and students have achieved the predetermined indicators. This was also evident from the written test results of 26 students of class V-C where 13 students were in the high category who were able to exceed the achievement standard. Teacher and student interviews have been in accordance with teacher and student observations, as well as written tests. It can be concluded that the use of ecomathematics teaching materials in learning curved-sided space building material is a useful innovation for SDN Kalirungkut 1 Surabaya.
Co-Authors Fiantika, Feny Rita Sukaris