Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal Industrial Manufacturing Formosa Journal of Multidisciplinary Research (FJMR)
Fitriyanto, Abdul Rouf
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Swot Dalam Strategi Pengembangan Pemasaran Agen Kemitraan XYZ Express (Studi Kasus Di Kecamatan Rajeg, Kabupaten Tangerang) Fitriyanto, Abdul Rouf; Soerahman, Soerahman; Sucipto, Eko Hadi Sucipto; Aqshal, Mochamad
Journal Industrial Manufacturing Vol 10, No 2 (2025): Journal Industrial Manufacturing
Publisher : Program Studi Teknik Industri Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jim.v10i2.14804

Abstract

This study aims to analyze the application of the SWOT method in formulating marketing strategies for XYZ Express in the Rajeg area, Tangerang Regency, focusing on identifying internal and external factors affecting the company's performance. With the research findings, the Internal Factor Analysis Summary (IFAS) score was 0.78, indicating the dominance of strengths over weaknesses, while the External Factor Analysis Summary (EFAS) score was –0.50, suggesting that the external environment is largely influenced by threats. The combination of these values places the company in quadrant II or ST strategy, where internal strengths are leveraged to address external challenges. The company's main strengths include fast and accurate delivery, competitive pricing, and real-time tracking services, while weaknesses are observed in limited promotion, payment method variety, and packaging security. External threats consist of intense competition, rising fuel costs, dependence on technology, and strict government regulations. Based on these conditions, recommended strategies include strengthening core services to maintain competitive advantages, diversifying services by adding payment options and enhancing packaging security, and expanding market reach through more effective digital marketing. Additionally, optimizing technology utilization, developing human resource competencies, and improving operational efficiency are necessary to reduce costs and adapt to external changes. With the implementation of an integrated and adaptive strategy, XYZ Express is expected to expand its market share while reinforcing competitiveness in the increasingly dynamic courier service industry.Keywords: SWOT, marketing strategy, diversification, logistics company, delivery service
Comparative Analysis of the Accuracy Value of Playgo Sales Forecasting Using the Single and Weight Moving Average Method at PT. XYZ Sulistyo, Suryo; Zahra, Shahla Fathia Az; Soesilo, Rahman; Valentin, Adelia Dwi; Nirfison, Nirfison; Sucipto, Eko Hadi; Fitriyanto, Abdul Rouf
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10073

Abstract

The development of the business world continues to increase along with the large number of requests for products needed, so it is important for companies to create optimal planning strategies, both production planning and demand planning, so that companies are able to achieve their targeted goals. To achieve company goals, one of the company's activities is to carry out forecasting related to the number of sales or consumer demand for the goods or services produced. PT. XYZ is a developing company whose production results are superior and certified educational toys for children. The analysis used in forecasting is a single 2 period and 3 period moving average method as well as a weighted moving average with weightings of 50,20,30 and 50,25,25. The aim of this research is, firstly, to find out the sales forecasting of playgo type children's educational toys and secondly to find out the most accurate sales forecasting method. The research results show that the method with the smallest error value is the Weight Moving Average method with weightings of 50, 20, 30, where the Mean Absolute Error (MAE) value is 570, the Mean Square Error (MSE) is 447,036, and the Mean Absolute Percentage Error (MAPE) of 1.97%.
Co-Authors Adelia Dwi Valentin Aqshal, Mochamad Nirfison, Nirfison Soerahman, Soerahman Soesilo, Rahman Sucipto, Eko Hadi Sucipto, Eko Hadi Sucipto Suryo Sulistyo Zahra, Shahla Fathia Az