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All Journal IIJSE Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Septiara Dwi Mariska
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENTINGNYA SOSIAL MEDIA UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM DI DESA AEK LOBA AFDELING 1 Septiara Dwi Mariska; Sitepu, Juli Maini
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i3.1271

Abstract

Pengabdian masyarakat di Desa Aek Loba Afdeling 1 bertujuan untuk meningkatkan pemanfaatan media sosial dalam pemasaran produk UMKM. Topik ini penting karena banyak UMKM di desa tersebut belum optimal dalam menggunakan media sosial, menghambat potensi penjualan. Metode yang digunakan meliputi konsultasi, pelatihan praktis, dan pendampingan langsung dalam penggunaan media sosial. Hasilnya, mahasiswa memperoleh keterampilan pemasaran digital, sementara masyarakat menjadi lebih sadar akan manfaat media sosial untuk meningkatkan penjualan. Kendala seperti keterbatasan teknologi dan variasi pengetahuan awal dihadapi, namun kegiatan ini berhasil memberikan manfaat signifikan dan menunjukkan potensi pengembangan lebih lanjut. Pengembangan ini penting untuk memperluas dampak positif dalam mendukung pertumbuhan UMKM di daerah pedesaan.
Factors that Affect the Consumption Behavior of Halal Products among Muslims (Case Study of Sharia Banking Study Program) Septiara Dwi Mariska; Riyan Pradesyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6635

Abstract

Religious awareness is an important dimension in an individual's life that can influence various aspects of behavior, including in consumption decisions. Students of the Sharia Banking Study Program are an interesting group to conduct research on how they behave when using halal goods. Many internal and external factors can affect the way they consume a product. Religiosity encourages buyers to prioritize halal products as part of their religious practices. However, without adequate halal literacy, a person may have difficulty ensuring the halalness of products, especially modern products with complex ingredients. The purpose of this research is to determine the influence of religiosity, halal product literacy and analyze the simultaneous influence of religiosity and halal product literacy on halal product consumption behavior among UMSU sharia banking study program students. In this study, the researcher used a quantitative research method. In this approach, data is collected through standardized instruments, such as questionnaires, which are designed to measure the level of influence of consumption behavior on halal products. Furthermore, the data obtained was analyzed using statistical techniques to test the hypothesis that had been formulated. There are 3 variables to be studied, the free variable (X1) is religiosity and (X2) halal literacy, while the bound variable (Y) is consumption behavior. The results of the study showed a determination value of 0.42. This means that 42.4% have the influence of religiosity on the consumption behavior of halal products, then there is also the influence of halal literacy on the consumption behavior of halal products, while together religiosity and halal literacy have an effect on the consumption behavior of halal products.
Co-Authors Pradesyah, Riyan sitepu, juli maini