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Blossoming Success: A SWOT-Infused Strategy for Flower Shop Jana Sandra; Sigit Saptono; Rahmani Fitra
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.8

Abstract

This study aims to assess the strategic landscape of XYZ Flower Shop by conducting a comprehensive SWOT analysis, with a focus on its internal strengths and weaknesses, as well as external opportunities and threats. The research involved gathering data through questionnaires distributed to the shop's owners and employees. The SWOT analysis was carried out by identifying strengths such as quality and diverse products, affordable pricing, strategic location, delivery services, and a comfortable store concept. Weaknesses encompassed perishable and non-durable raw materials, suboptimal promotion, and a lack of specialized marketing personnel. External factors revealed opportunities such as a loyal customer base, evolving societal lifestyles, technological advancements, and a lack of product substitutes, along with threats like high competition in West Jakarta and strong buyer bargaining power. The SWOT analysis generated several strategic alternatives, including strategies to leverage strengths to capitalize on opportunities (S-O), mitigate weaknesses through opportunities (W-O), employ strengths to combat threats (S-T), and address weaknesses to defend against threats (W-T). the priority strategy for XYZ Flower Shop involves harnessing its quality and diverse products to foster growth.
Pengaruh Kompensasi, Lingkungan dan Budaya Manajemen Terhadap Hasil Kerja Pegawai di Kantor BPJS Sri Indrayanti; Rahmani Fitra; Ade Suryana; Jana Sandra
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 8 No 2 (2024): Vol. 8 No.2 Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v8i2.10380

Abstract

The aim of this research is to determine the influence of funds, performance and institutional management on BPJS Jakarta branch employees. Technique in determining the impact on workers is by sampling where the takers are 44 samples of personnel from the population in the office agency. The researcher tried to conduct a quantitative descriptive analysis through the measurement of the linkert scale. The method in determining and analyzing the researcher's data used questions from the researcher for all employees of BPJS Ketenagakerjaan Jakarta Kebon Sirih Branch as many as 44 persons. The data was tested using IBM SPSS 25, it showed that the value of the determination coefficient (Adjusted R Square) was 0.717. In addition, there is a Model Feasibility Test (Test F) with a p-value of < significance of 0.05 so that this study is very interesting to analyze what is the impact of this. The results of the study show that there is a good and significant impact on workers at the BPJS Jakarta Branch office It is recommended that other researchers make adjustments by taking other studies so that they can get to know things that can provide interest and motivation in working for workers in an agency.
INOVASI TEKNOLOGI DALAM KEWIRAUSAHAAN: MEMBANGUN EKOSISTEM BISNIS BERKELANJUTAN MELALUI PELATIHAN KEWIRAUSAHAAN DIGITAL Jana Sandra; Muhammad Iqbal Firdaus; Prima Widiyanto; Rahmani Fitra
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v3i1.1587

Abstract

Technological innovation in entrepreneurship is increasingly playing an important role in building a sustainable business ecosystem. This research aims to explore the impact of digital entrepreneurship training on business sustainability, especially for micro, small, and medium enterprises (MSMEs). Using a qualitative approach with a case study method, data was collected through in-depth interviews, participatory observations, and analysis of related documents. Purposive sampling techniques are used to ensure that respondents have relevant experience in the application of digital technology in their business. The results of the study show that digital entrepreneurship training contributes significantly to increasing digital literacy, expanding market reach, and accelerating technology adoption among entrepreneurs. In addition, the sustainability of MSME businesses is greatly influenced by support from the government, the private sector, and educational institutions, especially in terms of providing technological infrastructure, access to continuous training, and business assistance. As a recommendation, this study emphasizes the importance of developing a digital entrepreneurship training curriculum that is more adaptive and based on the specific needs of entrepreneurs. In addition, expanding access to this training is a strategic step to ensure that more MSMEs can make optimal use of technology. Thus, technological innovation in entrepreneurship is expected to continue to develop and have a positive impact on sustainable economic growth.