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All Journal Semar : Jurnal Sosial dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Prima Widiyanto
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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INOVASI TEKNOLOGI DALAM KEWIRAUSAHAAN: MEMBANGUN EKOSISTEM BISNIS BERKELANJUTAN MELALUI PELATIHAN KEWIRAUSAHAAN DIGITAL Jana Sandra; Muhammad Iqbal Firdaus; Prima Widiyanto; Rahmani Fitra
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v3i1.1587

Abstract

Technological innovation in entrepreneurship is increasingly playing an important role in building a sustainable business ecosystem. This research aims to explore the impact of digital entrepreneurship training on business sustainability, especially for micro, small, and medium enterprises (MSMEs). Using a qualitative approach with a case study method, data was collected through in-depth interviews, participatory observations, and analysis of related documents. Purposive sampling techniques are used to ensure that respondents have relevant experience in the application of digital technology in their business. The results of the study show that digital entrepreneurship training contributes significantly to increasing digital literacy, expanding market reach, and accelerating technology adoption among entrepreneurs. In addition, the sustainability of MSME businesses is greatly influenced by support from the government, the private sector, and educational institutions, especially in terms of providing technological infrastructure, access to continuous training, and business assistance. As a recommendation, this study emphasizes the importance of developing a digital entrepreneurship training curriculum that is more adaptive and based on the specific needs of entrepreneurs. In addition, expanding access to this training is a strategic step to ensure that more MSMEs can make optimal use of technology. Thus, technological innovation in entrepreneurship is expected to continue to develop and have a positive impact on sustainable economic growth.
Sosialisasi Budaya Kerja Menuju Sumber Daya Manusia Unggul di Era Society 5.0 Agus Setiawan; Yuliantini; Aang Gunawan; Prima Widiyanto
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 3 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Juli - September 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i3.1207

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dan meningkatkan kesadaran masyarakat, khususnya para tenaga kerja dan generasi muda, mengenai pentingnya budaya kerja yang adaptif, kolaboratif, dan berorientasi pada inovasi dalam menghadapi tantangan Era Society 5.0. Era ini menuntut sumber daya manusia (SDM) yang tidak hanya kompeten secara teknis, tetapi juga mampu bersikap profesional, kreatif, serta memiliki nilai-nilai kerja yang tangguh. Melalui metode sosialisasi dan pelatihan interaktif, kegiatan ini dilaksanakan di lingkungan pendidikan dan komunitas kerja lokal dengan melibatkan narasumber dari kalangan akademisi dan praktisi industri. Materi yang disampaikan meliputi etos kerja, disiplin, tanggung jawab, integritas, serta kemampuan adaptasi terhadap teknologi dan perubahan sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep budaya kerja unggul dan urgensinya dalam pengembangan SDM yang berkualitas. Respon positif peserta juga mencerminkan antusiasme dan kesiapan untuk menerapkan nilai-nilai tersebut dalam kehidupan profesional mereka. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi terhadap pembentukan SDM unggul yang siap bersaing dan berkontribusi dalam mewujudkan masyarakat yang cerdas dan berdaya saing tinggi di era digital ini.
Co-Authors Aang Gunawan AGUS SETIAWAN Jana Sandra Muhammad Iqbal Firdaus Rahmani Fitra Yuliantini