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All Journal Escalate : Economics and Business Journal Indonesian Journal of Social Science and Education
Zainuddin Hamidi, Dendi
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Humanities Economics, Econometrics & Finance Education

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AI and Human Collaboration: The Future of HR in the Fourth Industrial Revolution Zainuddin Hamidi, Dendi; Hakiki, Ridwan; Pandiangan, Hendrik
Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i01.49

Abstract

This study investigates the interplay of Adoption of Advanced HR Technologies, Workforce Management Effectiveness, Employee Engagement and Productivity, and Employee Performance within PT Danareksa (Persero), a prominent state-owned enterprise in Indonesia's financial services sector. Using a quantitative approach and Structural Equation Modeling (SEM) with Smart PLS, data from 80 employees were analyzed to explore the direct and indirect relationships among these variables. The findings reveal significant direct effects of Adoption of Advanced HR Technologies and Workforce Management Effectiveness on Employee Engagement and Productivity, highlighting their role in enhancing employee engagement and productivity levels. Moreover, both Adoption of Advanced HR Technologies and Workforce Management Effectiveness indirectly influence Employee Performance through their impacts on Employee Engagement and Productivity. These results underscore the critical importance of strategic investments in HR technologies and effective workforce management practices in optimizing organizational performance and competitiveness. This research contributes to understanding how HR innovations and management practices can foster a conducive work environment that drives employee performance and organizational success in the financial services industry.
PENGARUH INFLUENCER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK FASHION LOKAL DI KOTA SUKABUMI Majid, Abdul; Farhan Maulana, Ahmad; Zainuddin Hamidi, Dendi
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.1841

Abstract

Penelitian ini dimaksudkan untuk mengevaluasi dampak influencer dan citra merek pada pilihan pembelian konsumen terhadap produk fashion asli di Sukabumi. Menggunakan metode kuantitatif dengan pendekatan asosiatif, studi ini melibatkan 97 responden yang dipilih melalui sampling purposive, yakni mereka yang aktif di media sosial dan familiar dengan produk fashion lokal. Data dikumpulkan lewat kuesioner skala Likert yang sudah divalidasi dan diuji reliabilitasnya, lalu diolah menggunakan analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi. Temuan menunjukkan bahwa influencer memiliki efek positif dan bermakna pada keputusan beli, di mana konten, kepercayaan, dan cara berkomunikasi mereka dapat memicu ketertarikan serta kepercayaan konsumen untuk memilih produk fashion lokal. Citra merek juga terbukti memberikan dampak positif dan signifikan, sehingga reputasi merek yang solid dan stabil bisa meningkatkan pandangan tentang kualitas serta membangun kepercayaan konsumen terhadap produk tersebut. Secara bersama-sama, kedua faktor ini secara signifikan memengaruhi keputusan pembelian dengan kontribusi 66,4%, sementara sisanya dipengaruhi oleh faktor eksternal di luar penelitian. Hasil ini menyoroti perlunya taktik pemasaran yang melibatkan influencer, didukung oleh citra merek yang baik, agar pengusaha fashion lokal bisa meningkatkan persaingan dan memperkuat minat beli konsumen di zaman pemasaran digital.
Co-Authors Abdul Majid Farhan Maulana, Ahmad Pandiangan, Hendrik Ridwan Hakiki