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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Azahra, Septi
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Social Media on the Effectiveness of Wardah Cosmetic Product Promotions Maria, Vera; Safana, Nadzwa; Andrayani, Septi; Azahra, Septi
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i6.9876

Abstract

This research aims to determine the effectiveness of Wardah product promotion through social media in increasing product sales. Social media makes it easy for a brand to promote and sell its products in a wide range, one of which is the local brand Wardah which is known as "halal cosmetics". From various social media, Wardah also utilizes e-commerce sites or known as online shops in selling its products. This research also discusses how Wardah is able to compete with other big brands. The method used in this research is a descriptive qualitative method. The author collects data by observing the object and conducting a literature study of previous research.
Co-Authors Andrayani, Septi Maria, Vera Safana, Nadzwa