Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Putri, Zahwa Farellia Nindia
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Shopee Live Promotional Media on Product Purchase Decisions Maria, Vera; Putri, Narita Maulidya; Putri, Zahwa Farellia Nindia
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i6.9888

Abstract

The purpose of this research is to analyze purchasing decisions using promotional media conducted through the online marketplace platform Shopee Live or streaming, which allows sellers and consumers to interact in real time. This research also discusses consumer behavior in relation to purchasing decisions.
Co-Authors Maria, Vera Putri, Narita Maulidya