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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Suandari, Gusti Ayu Intan Sri
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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Tourist Satisfaction with Service Quality at the Agung Besakih Temple Tourist Attraction-Karangasem Suandari, Gusti Ayu Intan Sri; Agustini, Ni Putu Oka; Wiarti, Luh Yusni
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11180

Abstract

Tourist satisfaction with service quality is measured through 5 dimensions, namely: Tangible, Reliability, Responsiveness, Assurance, and Empathy consisting of 20 indicators. The purpose of this study was to determine tourist satisfaction with service quality at Pura Agung Besakih. This study uses quantitative descriptive analysis using a questionnaire and a Likert scale with a purposive sampling technique with a total of 100 respondents. The average value of X (service performance) is 3.52 and Y (expectation) is 3.62. Each dimension is in the appropriate category but Y> X which causes tourist dissatisfaction. The research results can be interpreted by the Importance Performance Analysis (IPA) analysis using 4 quadrants where in quadrant I there are indicators: 5, 13, 14, 16, quadrant II: 1,3,4,8,10,15,17, 19, quadrant III: 6,7,9,11,20, Quadrant IV: 2, 12, 18.
Co-Authors Agustini, Ni Putu Oka Luh Yusni Wiarti