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p-Index From 2020 - 2025
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All Journal Journal of Finance and Business Digital (JFBD)
Fernandez, Angelina Nicole
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digital Marketing and Financial Performance of Business Start-Ups in Tuguegarao City: a Basis for Service Learning Program Catacutan, Karen Joy; Acob, Tisha Marie; Dadap, Johanna Lindsay; Fernandez, Angelina Nicole; Riza Mea, Riza Mea; Moniño, Sara Jane; Noriega, Justyrayra Jerlyn
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11421

Abstract

This study assessed the influenced of digital marketing strategies on the financial performance of start-ups in Tuguegarao City, addressing a gap in understanding their influence on profitability. Using a descriptive-quantitative research design, data were collected from 35 start-ups and analyzed through descriptive and inferential statistics, specifically Pearson-R for correlation analysis. Findings revealed no significant relationship between digital marketing strategies, such as affiliate marketing, social media marketing, and financial metrics like gross and net profit margins. The conclusion emphasizes that while digital marketing can improve financial outcomes, start-ups should adopt a more tailored approach. The study proposes the seminar "D.I.G.I.T.A.L." to provide these businesses with a deeper understanding of digital marketing strategies for improved performance.
Co-Authors Acob, Tisha Marie Catacutan, Karen Joy Dadap, Johanna Lindsay Moniño, Sara Jane Noriega, Justyrayra Jerlyn Riza Mea, Riza Mea