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All Journal Indonesian Journal of Society Development (IJSD)
Putri, Dwita Hartika
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Education Social Sciences

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Digital Marketing and Financial Reporting Training for Cahaya MSMEs in Meddelan Lenteng Village, Sumenep Hardiansyah, Ivo Tayyib; Firmawan, Riqi; Riskiyah, Khofifah Mamluatur; Putri, Dwita Hartika; Ladesrah, Desy; Anwarillah, M Varel; Yandari, Aprilya Dwi
Indonesian Journal of Society Development Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i3.9389

Abstract

This research aims to develop a strategy to increase sales using digital marketing and financial reporting training so that light MSMEs will increase in the future. By using a qualitative approach method. The results of this research show that digital marketing assistance through the use of social media (Shopee, Instagram, Tik-tok, Facebook) can strengthen marketing aspects for Cahaya MSMEs while still implementing the 4P strategy (product, price, promotion, place). Meanwhile, financial reporting training can contribute to improving the financial management of Cahaya MSMEs. Such as the implementation stages in this research, namely, the preparation stage by the group, carrying out the first visit, determining the title and solving the problem, submitting the article title, carrying out the second visit
Co-Authors Anwarillah, M Varel Firmawan, Riqi Hardiansyah, Ivo Tayyib Ladesrah, Desy Riskiyah, Khofifah Mamluatur Yandari, Aprilya Dwi