Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Scientific Multidisciplinary Research (IJSMR)
Ghina Alya Audina
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Green Purchase Intention in Slow Fashion: A Conceptual Framework Ghina Alya Audina; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i6.9649

Abstract

This study aims to explore the connection between environmental concern, environmental knowledge, eco-innovation, green products, and consumer attitudes towards green purchase intentions using data from Generation Z in West Java. The research model employs structural equation modeling (SEM) with a partial least square (PLS) method. The findings indicate that environmental concern, environmental knowledge, eco-innovation, and green products positively influence green purchase intentions, with consumer attitudes serving as a mediating factor in this relationship
Co-Authors Anita Silvianita Arry Widodo R. Nurafni Rubiyanti