International Journal of Scientific Multidisciplinary Research (IJSMR)
Vol. 2 No. 6 (2024): June 2024

Green Purchase Intention in Slow Fashion: A Conceptual Framework

Ghina Alya Audina (Unknown)
Nurafni Rubiyanti (Unknown)
Arry Widodo (Unknown)
Anita Silvianita (Unknown)

Article Info

Publish Date
28 Jun 2024

Abstract

This study aims to explore the connection between environmental concern, environmental knowledge, eco-innovation, green products, and consumer attitudes towards green purchase intentions using data from Generation Z in West Java. The research model employs structural equation modeling (SEM) with a partial least square (PLS) method. The findings indicate that environmental concern, environmental knowledge, eco-innovation, and green products positively influence green purchase intentions, with consumer attitudes serving as a mediating factor in this relationship

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Journal Info
International Journal of Scientific Multidisciplinary Research (IJSMR)
Website

Abbrev

ijsmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

International Journal of Scientific Multidisciplinary Research (IJSMR) is published by the Formosa Publisher. IJMS provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on ...