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All Journal International Journal of Scientific Multidisciplinary Research (IJSMR)
Moh. Aep Nurjamad
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Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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The Influence of Product Quality and KPOP Album Prices on Purchasing Decisions of the KPOP Community Via Shopee Application (Case Study of KPOP Customers in Bandung City) Moh. Aep Nurjamad; Esti Winidya Gumati
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i7.9892

Abstract

This research was conducted of the KPOP Bandung community on X (Twitter). The aim of this research is to find out how much influence the product quality and price of KPOP albums have on the purchasing decisions of the KPOP community via the Shopee application, either partially or simultaneously. The research methods used in this research are descriptive methods and associative methods. The sampling technique was by using purposive sampling of 213 populations and 139 respondents obtained from Yamane formula calculations. The analysis method uses path analysis, apart from that, validity and reliability test are also carried out on the research instruments. Based on the research results of the independent variables, namely product quality and price, it shows that there is an influence on the dependent variable, namely purchasing decisions, of 83,2%. The influence of product quality variables on purchasing decisions is 26,5% and the influence of price on purchasing decisions is 56,7%
The Influence of Service Quality and Price on Consumer Satisfaction with Exo Tea Beverage Products in Galanggang Village RT 01 Batujajar District, West Bandung Regency Hilda Apriliani; Moh. Aep Nurjamad
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i10.10144

Abstract

The study was intended to test the impact of service quality and prices on consumer satisfaction for exo tea products in the village of galbaking, the district of bandung. The research method used is the quantitative method using data collection techniques through the distribution of the questionnaire to 174 respondents. A data analysis using a partial correlation test and simultaneous hypothetical test (f) indicates that the quality of service and price have significant impact on consumer satisfaction. The respondents in this study are mostly 15-25 years old and are dominated by men. The study contributed theoretically by applying marketing management theories and by providing practical Suggestions for the development of exo tea products
The Influence of Product Quality and Price on Purchasing Decisions in Menumixfood MSMES in Cimahi City Puspita Putri; Moh. Aep Nurjamad
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i9.10145

Abstract

This study aims to analyze the effect of product quality and price on purchasing decisions at Menumixfood MSMEs in Cimahi City, West Java. The research method used is quantitative method with data collection techniques through questionnaires distributed to 203 respondents who are Menumixfood consumers. The data obtained was analyzed using multiple linear regression analysis. The results showed that product quality and price have a significant effect on purchasing decisions. Product quality has a more dominant influence than price. This study shows that improving product quality is more effective in influencing consumer purchasing decisions
Co-Authors Esti Winidya Gumati Hilda Apriliani Puspita Putri