International Journal of Scientific Multidisciplinary Research (IJSMR)
Vol. 2 No. 9 (2024): September 2024

The Influence of Product Quality and Price on Purchasing Decisions in Menumixfood MSMES in Cimahi City

Puspita Putri (Unknown)
Moh. Aep Nurjamad (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This study aims to analyze the effect of product quality and price on purchasing decisions at Menumixfood MSMEs in Cimahi City, West Java. The research method used is quantitative method with data collection techniques through questionnaires distributed to 203 respondents who are Menumixfood consumers. The data obtained was analyzed using multiple linear regression analysis. The results showed that product quality and price have a significant effect on purchasing decisions. Product quality has a more dominant influence than price. This study shows that improving product quality is more effective in influencing consumer purchasing decisions

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Journal Info
International Journal of Scientific Multidisciplinary Research (IJSMR)
Website

Abbrev

ijsmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

International Journal of Scientific Multidisciplinary Research (IJSMR) is published by the Formosa Publisher. IJMS provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on ...