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All Journal International Journal of Integrative Sciences
Saputra, Rolando Lorenza
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Enhancing Revenue and Customer Satisfaction Through Effective Hotel Bar Management Saputra, Rolando Lorenza; Wijoyo, Adhistyo
International Journal of Integrative Sciences Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i6.10032

Abstract

This study investigates the optimal ways for effectively operating hotel bars with the goal of maximizing revenue and improving customer satisfaction. The study used a combination of qualitative and quantitative methods, focusing specifically on significant issues such as personnel training, inventory control, menu development, and incorporation of technology. Surveys generate numerical data, while interviews offer subjective insights, combining to create a comprehensive understanding of these issues. The results suggest that the presence of proficient staff, efficient inventory management systems, creative menu choices, and modern technological resources significantly improve operational efficiency and consumer satisfaction. Nevertheless, further investigation is necessary to examine the enduring impact on customer loyalty and profitability, as well as to address the challenges associated with adopting technology in different hotel environments. The aim of this research is to offer hotel managers practical recommendations for enhancing their bar operations, resulting in the establishment of remarkable guest experiences and sustainable revenue growth
Co-Authors Wijoyo, Adhistyo