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Journal : Scriptura

SOCIAL MEDIA AND EFFORT TO COAX YOUNG VOTERS IN JAKARTA, INDONESIA Astuti, Prida Ariani Ambar; Hangsing, P.
Scriptura Vol 6, No 1 (2016): JULY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.278 KB) | DOI: 10.9744/scriptura.6.1.1-13

Abstract

Political information is often regarded as a topic that is too heavy and not appealing to young voters and this makes them become apathetic. They also considered that there was no point in participating in politics because whatever they do can not change the situation. However, these conditions change with the emergence of social media. Social Media is a new media, which have different characteristics from previous media. It also has the potential to maximize the interactivity and two-way communication that allows users to engage and participate actively. However, with the presence and advantages of social media, can this media change the interest of young voters to political information, which in turn encourages them to participate in the election? By using a survey of students in departments that are accredited 'A' in Jakarta, the research concluded that the ability to convey information, the opportunity to connect directly with the candidate, as well as the opportunity to actively participate contained in social media, had an impact on the level of interest in political information and decision-making to select a candidate for young voters in elections
MEDIA KOMUNIKASI PILIHAN KARYAWAN DALAM ALIRAN PESAN DARI ATASAN KE BAWAHAN (DOWNWARD COMMUNICATION) Ariani AA, Prida
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.847 KB) | DOI: 10.9744/scriptura.2.2.150-182

Abstract

In an organization, to ensure the succeed of an organizational communi-cation, we need to have a good communication between superiors and sub-ordinates (downward communication), but very often there are mixed communi¬cation in the lower level due to the incomplete information by the time a message reached the lower level employee. The usage of proper downward communication tools can help to minimize the downward filtering and mixed message. The communication tools that are used to send message from the upper level to lower level, whether it’s oral or written are considered important additional facility for downward communication. This research is using qualitative approach with focus group discussion method. The research result indicates that in every type of downward communication which consist of task instruction, rational, ideology, information and feedback, the employees are using different downward communi¬cation tools with different reason or different encouragement factor of tools usage too.