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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Komunikasi Indonesia
Indriastuti, Ana
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Representation of LGBTQ Identity on Social Media: Multimodality Analysis on Instagram Account @yayasangayanusantara Fitri Andika, Muhammad Fauzi; Indriastuti, Ana; Fithria, Khoirunnisa Nur; Hernanto, Pramudya Ardhika; Wijayanti, Tutik
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

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Abstract

This research examines the representation of LGBTQ identity on Instagram using multimodal content analysis on the @yayasangayanusantara account. Using Muted Theory, this study highlights how LGBTQ identities are formed and presented in social and digital contexts. Instagram was identified as an essential platform for authentic and multidimensional LGBTQ identities by challenging conventional stereotypes and discrimination in traditional media. The research methodology involves qualitative analysis of various forms of content (text, images, and videos). The main focus is how LGBTQ individuals use social media to express themselves, seek support, and build solidarity. The findings show that Instagram is not just a passive means of interaction, but a robust advocacy and education tool. This research also highlights the role of social media in promoting inclusivity and a more positive understanding of the LGBTQ community. These findings challenge traditional assumptions regarding the silencing of minority groups, showing that they actively construct and negotiate their identities in digital public spaces. Theoretically, this research expands understanding of identity construction in the digital era and highlights the critical role of Instagram as an empowerment tool. Practically, these findings provide the basis for more effective advocacy strategies, more inclusive policies, and new approaches to education and social dialogue regarding LGBTQ issues in Indonesia.
Penerapan dan Perluasan Co-Cultural Theory pada Pengalaman Komunikatif Pelaku Usaha Mikro Indriastuti, Ana; Andika, Muhammad Fauzi Fitri
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3550

Abstract

The market economy system, which is part of capitalism, involves power structures to maintain its dominance. Capitalism creates cultural groups based on socioeconomic class, including micro-entrepreneurs. This research focuses on micro-enterprises as a marginalized group in their efforts to improve their standard of living economically facing challenges in selling their products, especially in modern markets. Modern markets are controlled by dominant groups who practice capitalism by regulating the market economy to maintain their group dominance over other cultural groups. This research aims to explore the communicative practices of micro businesses using the Co-Cultural Theory framework in micro businesses located in Jakarta. The research was conducted using phenomenological methodology, interpretative paradigm, and qualitative approach. The results showed that Orbe's communicative practices were not fully fulfilled. Micro business actors have a tendency to communicate individually rather than in groups. Government support for Micro and Small Enterprises to create Substainable Debelopment Goals (SDGs) number 8 which aims to achieve decent work and economic growth has not been fully successful. The success of the communicative practices of shared cultural groups depends on the background, knowledge, culture, capital, and socio-economic conditions of micro-enterprises, there is a tendency for members of shared cultural groups to communicate independently rather than through groups, limited access or no access at all to communicate with dominant groups, and the importance of micro-enterprises having networking with dominant groups and other cultural groups to facilitate the marketing of their products.
Co-Authors Andika, Muhammad Fauzi Fitri Fithria, Khoirunnisa Nur Fitri Andika, Muhammad Fauzi Hernanto, Pramudya Ardhika Tutik Wijayanti, Tutik