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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business
Utina, Dian Anggriani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Customer Loyalty Factors Influence On Pt. Bank Sul Selbar Main Branch Makassar Utina, Dian Anggriani; parenden, Adrianus; Junaidin, Junaidin
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6375

Abstract

Introduction Factors influencing customer loyalty In the era of globalization, business competition between companies is very tight on customer loyalty due to the bank's image in the eyes of society, services are reluctant to switch. Problem. bank image, trust, shared service. Quantitative method, measurement obtained through a questionnaire. Population, customers of PT. Bank Sulselbar Makassar Branch totaled 2,594 people. purposive sample. Multiple linear regression analysis of the path analysis model tests the effect of bank image (X1), trust (X2), service (X3), on customer satisfaction (Y1) customer loyalty (Y2). Testing the independent variables on the dependent variable is the F test. Statistical results Fcount = 17,338 >Ftable = 2.704. significance 0.05, conclusion, significant between bank image, customer trust, service to customer satisfaction. coefficient value of 0.273, customer trust. 0.223. service has a regression coefficient. 0.297, the most dominant influence customer service satisfaction PT. Bank Sulselbar Makassar Branch. Keywords: Factors, Loyalty, Customers, bank
Pengaruh Disiplin Kerja dan Motivasi Terhadap Kinerja Karyawan pada PT. Inhutani I Kabupaten Gowa Utina, Dian Anggriani; Hatidja, St.; Mariana, Lina; Junaidin, Junaidin
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4496

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan motivasi terhadap kinerja karyawan pada PT INHUTANI I Kabupaten Gowa. Jenis data yang digunakan adalah data primer dan sekunder. Sumber data yang digunakan adalah data sekunder dengan responden 30 orang. Metode analisis yang digunakan adalah metode analisis regresi linear berganda. berarti Disiplin kerja dan motivasi memiliki kemampuan untuk mempengaruhi kinerja karyawan. Hasil analisis statistik dalam uji-t adalah t hitung > t tabel. Kesimpulan pada penelitian ini adalah adanya pengaruh positif dan signifikan antara variabel disiplin kerja dan motivasi terhadap kinerja karyawan PT INHUTANI 1 Kabupaten Gowa. Kata Kunci: Displin Kerja, Motivasi, Kinerja Karyawan
Co-Authors Hatidja, St. Junaidin, Junaidin Lina - Mariana, Lina - Parenden, Adrianus