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PENGARUH KETERSEDIAAN BARANG DAN DISPLAY PRODUK TERHADAP STORE ATMOSPHERE SERTA IMPLIKASI PADA IMPULSE BUYING Rahayu, Fifi; Annisa Fitri, Intan; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.385

Abstract

This research aims to find out whether the availability of goods and product displays have an effect on impulse buying, the availability of goods and product displays have an effect on store atmosphere, and the availability of goods and product displays have an effect on store atmosphere on impulse buying. The research method used uses quantitative methods with Smart PLS 3.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using questionnaires and literature studies from 90 respondents who had purchased and used goods at Panglong UD Sinar Maju. The data analysis method in this research uses instrument test analysis (validity test and reliability test), goodness of fit (GoF) test, multiple linear regression analysis, determinant coefficient analysis, and hypothesis testing. The results of the research are: 1. The influence of the availability of goods is rejected on impulse buying. 2. Availability of goods is stated as acceptable to the store atmosphere. 3. Product displays are declared objectionable to the store atmosphere. 4. Product displays are declared acceptable for impulse buying. 5. Store atmosphere is stated to be resistant to impulse buying. 6. Availability of goods for impulse buying through the store atmosphere is declared rejected. 7. Product displays for impulse buying through store atmosphere are declared rejected.
Scientific Argumentation Profile of Senior High School Students Sari, Indah Juwita; Sa'ban, Adzan; Allisa, Siti Nur; Rahayu, Fifi; Promkaew, Suppamai
Jurnal Pendidikan Indonesia Gemilang Vol 3, No 1 (2023)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jpig.v3i1.151

Abstract

This study aimed to describe students' scientific argumentation at the senior high school level. This study used a descriptive method and a test to assess the scientific argumentation of 49 students, consisting of eight questions from two themes. We used four components of scientific argumentation: students' ability to make claims and warrants, students' ability to construct counterarguments, students' ability to generate supportive arguments, and student's ability to generate evidence from Lin and Mintzes (2010). We quantified the qualitative data from students' answers and analyzed the data using descriptive statistics. The results showed that the scientific argumentation of senior high school students was 33% in the good category, 31% in the satisfactory category, 22% in the need improvement category, and 14% in the unsatisfactory category. For each component, 95% of students can make claims and warrants, 54% of students have the ability to construct counterarguments, 48% of students can generate supportive arguments, and 98% have the ability to generate evidence. So, the teacher needs to improve students' scientific literacy so students can give the argument with good references.