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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Amalia, Fara Putri
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Social Media Network Analysis Corruption Harvey Moies on Twitter: Analisis Jaringan Media Sosial Korupsi Harvey Moies di Twitter Amalia, Fara Putri; Abadi, Totok Wahyu
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1863

Abstract

Social Media Network Analysis is a way of mapping and describing network structures within social media conversations. However, the focus of this analysis is to find out the variety of netizen interactions that have emerged related to the Harvey Moies Corruption Case of Sandra Goddess's Husband on Twitter. This research uses qualitative methods. The topics considered in this study were social interactions on Twitter, from tweets, retweets, and comments. Each account has different characteristics and perspectives. The variety of conversations that have emerged tends to build public opinion and make the public suspect the legal handling of the case. The account's strength, especially in forming intense interaction, comes from the content posted from the account
Commodification of Identity in Local Political Contests on Instagram: Komodifikasi Identitas Pada Kontestasi Politik Lokal di Instagram Amalia, Fara Putri; Dharma, Ferry Adhi
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Identity politics, such as ethnicity, religion, and local traditions, are often exploited to win political competition. Social media platforms like Instagram have become strategic media for building image and mobilizing support through visual content. This study examines the construction of political hyperreality by two official mayoral candidate accounts, namely @achmadamiraslichin and @cakband1, on the Instagram platform using Baudrillard's Simulacra and Simulation theory approach. By packaging visual posts, this couple creates a "hyperreality" that reinforces the narrative that they are the ideal choice for the people of Sidoarjo. This research aims to analyze the commodification of cultural Islamic identity in the local political contestation in Sidoarjo through the digital space, namely the Instagram platform during the Sidoarjo 2024 regional election. This research is a type of qualitative study using analysis through the theoretical perspective of Baudrillard. The Instagram platform, dominated by users of productive age (25–34 years), has become an arena for political simulation where visual images are more influential than actual programs. The implication is that identity politics on social media not only commodifies religion but also has the potential to trigger polarization, especially among young voters with limited digital literacy. This study shows that the 2024 Sidoarjo regional election is undergoing a digital transformation, where both candidates are utilizing cultural Islamic identity to build a religious image and closeness with voters, particularly Nahdliyyin residents.
Pengelolaan Website PT. Semanggi Digital Indonesia Melalui Content Writer Amalia, Fara Putri; Ardina, Navira Vriska; Rochmaniah, Ainur
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.55709

Abstract

Program pengabdian masyarakat ini bertujuan untuk mengoptimalkan pengelolaan website PT Semanggi Digital Indonesia melalui penerapan strategi content writer dan SEO On-Page secara konsisten. PT Semanggi Digital Indonesia sebagai perusahaan yang bergerak di bidang digital marketing memerlukan website yang informatif, relevan, dan terbarukan sebagai media promosi utama. Permasalahan yang ditemukan meliputi kurangnya pembaruan konten, optimasi SEO yang belum maksimal, serta publikasi artikel yang tidak rutin. Kegiatan pengabdian dilaksanakan mulai 16 September–14 November 2025 melalui beberapa tahapan, yaitu observasi, analisis dan riset keyword, penyusunan artikel, pengunggahan konten ke website, serta evaluasi berkala. Riset kata kunci menggunakan keywordtool.io menghasilkan topik yang relevan dan berpotensi tinggi dalam meningkatkan visibilitas di mesin pencari. Penyusunan artikel dilakukan dengan mengintegrasikan internal linking, CTA, dan visualisasi berbasis AI (Gemini) untuk meningkatkan kualitas serta daya tarik konten. Sebanyak 336 artikel berhasil diproduksi, dengan 84 artikel terpublikasi di website semanggi.co.id yang berfokus pada digital marketing. Hasil program menunjukkan peningkatan kualitas konten, konsistensi publikasi, serta penguatan optimasi SEO website perusahaan. Evaluasi bersama direktur perusahaan mengonfirmasi adanya peningkatan relevansi konten, pemahaman audiens, serta potensi peningkatan traffic organik. Program ini menyimpulkan bahwa content marketing yang terstruktur dan riset keyword yang mendalam mampu meningkatkan kinerja website secara signifikan. Ke depan, perusahaan direkomendasikan untuk menjaga keberlanjutan produksi konten berkualitas, mengoptimalkan analisis performa website, serta mengembangkan pelatihan internal bagi staf agar pengelolaan website dapat dilakukan secara mandiri dan berkelanjutan.
Co-Authors Ardina, Navira Vriska Ferry Adhi Dharma Rochmaniah, Ainur Totok Wahyu Abadi