Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Zafirah, Deandra
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Social Media Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Di UMKM Jahe Mbah Jayus Malang Zafirah, Deandra; Nurtjahjani, Fullchis; Maskan, Mohammad
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1898

Abstract

This research was an explanatory study with a quantitative approach, using variables of social media marketing, product innovation, and purchasing decisions. This study used observation and questionnaire data collection techniques. With a purposive sampling technique, 100 respondents were obtained as consumers and followers of the @jahembahjayus Instagram account. The data analysis methods employed in this study included multiple linear regression and hypothesis testing. The results indicated that social media marketing and product innovation positively and significantly impacted purchasing decisions.
Co-Authors Mohammad Maskan, Mohammad Nurtjahjani, Fullchis