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THE CONSTRUCTIVISTIC COMPETENCE BASED LEARNING DEVELOPMENT OF ENTREPRENEURSHIP CLASS Maskan, Mohammad; Djajanto, Ludfi; Utaminingsih, Alifiualhtin
Journal of Innovation in Business and Economics Vol 1, No 01 (2017): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.199 KB) | DOI: 10.22219/jibe.v1i01.5330

Abstract

This study focused on development learning of the entrepreneurship learning model into learning model characterized by constructivistic learning, in which this learning model employs students who are active, multi methods of teaching, and multi source of learning. Findings show that the product of construvtivistic based entrepreneurship learning model is good. It means that product of portfolio-based entrepreneurship learning model is valid to use in the learning process of entrepreneurship lesson at Business Administration Department of Malang State Polytechnic. It is recommended that (1) lecturers who are teaching lesson of entrepreneurship should be given provision about constructivistic-based entrepreneurship learning model, and (2) For further development, this entrepreneurship learning model can be applied in other lessons.
Social Support and Success of Career Woman (A Case Study on Female Staffs of Islamic Banks in Malang) Utaminingsih, Alifiulahtin; Maskan, Mohammad
International Journal of Social and Local Economic Governance Vol. 3 No. 1 (2017)
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijleg.2017.003.01.3

Abstract

The purpose of the study is to analyze on structural dimension model of social support towards success of career female staffs of Islamic Banks in Malang, using management of conflict between work and family towards job satisfaction, commitment and performance. It is an explanatory research or hypothesis-testing study with descriptive quantitative approach. The subjects are 146 married female staffs; they have been working for the banks and married for at least one year. The sampling method is the multistage sampling method. The data collection method is questionnaire as the main instrument and supported by observation and documentation. The data analysis method is SEM (GeSCA) with the five-point Likert scale. The percentage of the contribution of social support, work conflict and commitment to organization to describe various degree of working performance is 78.5%. High social support and commitment to organization result in an increase in working performance of the Islamic bank female staffs.Keywords: Social support, career woman and Islamic Bank
Persepsi Masyarakat terhadap Kualitas Pelayanan di Terminal Arjosari Kota Malang: Public Perception of Service Quality at Arjosari Terminal Malang City Maskan, Mohammad; Utaminingsih, Alifiulahtin; Soepeno, Bambang
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 1 No. 1 (2014): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.456 KB) | DOI: 10.21070/jbmp.v1i1.245

Abstract

This study aims to analyze the quality of service in Arjosari Bus Station Malang. The service quality theory used in the study refers to the opinion of Tjiptono (2000) which consists of: physical evidence (tangibility), reliability, responsiveness, assurance, and empathy. The study uses a descriptive approach, by taking a sample of 30 service users of Arjosari Bus Station Malang. While, the methods of analysis use the mean. The results show that the quality of service in Arjosari Bus Station Malang is good enough with an average score of 2.86. However, to improve the quality of service to the service users of the bus station, then there are several things that must be done by the local government of Malang, ie: adding free WIFI facility in bus station, fixing the layout and the exterior rooms of the bus station, and improving the room's cleanliness and coolness at the bus station environment. Furthermore, it also improves the reliability in service, such as: the simplicity for the bus station service users to consult with officials and leaders where necessary to the provision of the excellent service.
Pengaruh Social Media Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Di UMKM Jahe Mbah Jayus Malang Zafirah, Deandra; Nurtjahjani, Fullchis; Maskan, Mohammad
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1898

Abstract

This research was an explanatory study with a quantitative approach, using variables of social media marketing, product innovation, and purchasing decisions. This study used observation and questionnaire data collection techniques. With a purposive sampling technique, 100 respondents were obtained as consumers and followers of the @jahembahjayus Instagram account. The data analysis methods employed in this study included multiple linear regression and hypothesis testing. The results indicated that social media marketing and product innovation positively and significantly impacted purchasing decisions.
Pengaruh Customer Experience dan Brand Trust Terhadap Customer Loyalty Pada Produk Implora di Aster Kosmetik Malang Nabila Chika Amanda, Firsa; Maskan, Mohammad; Hadi, Musthofa
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a3bfaa91

Abstract

For companies, customer experience is very important because it can influence customer perceptions. Another factor is brand trust, whichh describes the extent to which consumers feel confident in a product. This research aims to find out how customer experience and brand trust influence customer loyalty. This research is quantitative research with the variables customer experience, brand trust and customer loyalty. Purposive sampling technique was used as a data collection technique through questionnaires and as many as 100 respondents. Data analysis uses multiple linear regression analysis. Based on the results of partial simultaneous hypothesis testing, it shows that customer experience and brand trust have a positive and significant influence on customer loyalty to Implora products at Aster Cosmetics Malang. Based on the results of this research, it can be concluded that positive customer experience and good brand trust are one of the reasons for customer loyalty.
Pengaruh Social Media Marketing dan Personal Branding Terhadap Keputusan Pembelian pada Produk Make Over di Mitufaya Kota Malang Fauziyyah, Hani; Maskan, Mohammad; Kurniawan Murtiyanto, Rizki
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/372rtg68

Abstract

Currently, digital marketing is regarded as more effective and practical. Technological and communication advancements are rapidly evolving in line with increasing human needs. In addition to social media marketing, companies must also consider personal branding. Make Over was founded to provide high-quality and diverse cosmetic products for women. The growing number of cosmetic users in Indonesia presents an opportunity for business players such as cosmetic shops. One such shop is Mitufaya Malang, which offers a variety of cosmetics to meet consumer needs, particularly for women. This research aims to determine the influence of social media marketing and personal branding on purchase decisions for Make Over products at Mitufaya Malang This study was quantitative research with variables including social media marketing, personal branding, and purchase decisions. The purposive sampling technique was utilized for data collection through questionnaires, involving 100 respondents. The data analysis method employed was multiple linear regression analysis, which included classical assumption tests, hypothesis testing, and determination coefficient analysis. The results of the hypothesis testing, both partially and simultaneously, indicated that social media marketing and personal branding had a positive and significant influence on purchase decisions for Make Over products at the Mitufaya Malang cosmetic store. Based on the research findings, it can be concluded that social media marketing and personal branding are significant factors in making purchase decisions. Positive and effective social media marketing will enhance purchase decisions, while personal branding will attract customers to make purchase decisions.
Pengaruh Pengalaman Pelanggan dan Potongan Harga Terhadap Minat Beli Ulang Produk Luxcrime di  Toko Kosmetik Panda Lovely Malang Nafisa Irianto, Qinthara; Maskan, Mohammad; Utamaningsih, Arni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/br0vkq61

Abstract

Customer experience can increase the value of a product and influence the perspective of the company. In addition to customer experience, companies also need to consider promotional strategies, including providing discounts. This research was a quantitative research with variables of customer experience, discount and repurchase interest. The purposive sampling technique was used as a data collection technique through a questionnaire and as many as 100 people as respondents. Based on the research results, it can be concluded that customer experience and discounts are one of the reasons for repurchase interest. A positive and good customer experience will increase repurchase interest, besides the discount will attract customers to make repeat purchases.
ANALYSIS OF ONLINE PROMO PROGRAMS AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS IN SURABAYA THROUGH TRUST IN SHOPEE E-COMMERCE Septianto, Yulius; Pradiani, Theresia; Maskan, Mohammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.17641

Abstract

E-commerce has become one of the most significant phenomena in the digital era, marked by profound changes in how we conduct business, shop, and interact. The growth of e-commerce has brought many benefits, but there are also associated challenges. One of the main challenges is the increasing competition among e-commerce companies, both large and small. This study aims to analyze the impact of online promotional programs and service quality on consumer purchase decisions on Shopee in the Surabaya area and its surroundings, with customer trust in e-commerce as an intervening variable. The population of this study consists of Shopee consumers in Surabaya who have made at least two transactions on Shopee, with a sample of 100 respondents. The sampling technique used is purposive sampling, and the data analysis method used is path analysis with the SmartPLS 3 application. The results of the study show that 1) online promotion and service quality variables have a significant impact on customer trust and purchase decisions, 2) customer trust also significantly affects purchase decisions, 3) customer trust cannot serve as an intervening or mediating variable between online promotion or service quality and purchase decisions. Keywords: Online Promotion; Service Quality; Customer Trust; Purchase Decisions; Shopee
PENGARUH MOTIVASI KERJA, SEMANGAT KERJA & PRESTASI TERHADAP PRODUKTIVITAS KARYAWAN DI PT. KOMPAKINDO MEDIA DEWATA Mustikawati, Dyah; Maskan, Mohammad; Handoko, Yunus
Jurnal Ilmiah Riset Aplikasi Manajemen Vol 3 No 1 (2025): JURNAL ILMIAH RISET APLIKASI MANAJEMEN
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jiram.v3i1.87

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja terhadap produktivitas karyawan, pengaruh semangat terhadap produktivitas karyawan, pengaruh prestasi terhadap produktivitas karyawan. Populasi pada penelitian ini adalah karyawan yang bekerja pada PT Kompakindo Media Dewata. Jumlah sampel sebanyak 40 responden. Kuesioner dalam penelitian ini menggunakan skala likert 5 point, dibuat menggunakan Google Forms, Teknik analisis data dalam penelitian ini adalah regresi linier berganda.Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap produktivitas. Semangat kerja berpengaruh positif dan signifikan terhadap produktivitas. Prestasi tidak berpengaruh terhadap produktivitas. Motivasi kerja, semangat kerja, dan prestasi kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja di PT Kompakindo Media Dewata. Harapan dari hasil penelitian ini adalah agar perusahaan PT Kompakindo Media Dewata. mampu mengetahui faktor apa yang mempengaruhi produktivitas karyawan mereka, dengan mengetahui faktor ini diharapkan perusahaan mampu meningkatkan dan mendapatkan hasil produktivitas yang baik dari para karyawannya.
PENGARUH KUALITAS PELAYANAN DAN BUKTI FISIKTERHADAP KEPUASAN PELANGGAN DI PT AVIA CITRA DIRGANTARA (CARGO) MALANG Sholikhah, Rakhmah Luk Ailiatus; Maskan, Mohammad
Jurnal Aplikasi Bisnis Vol. 4 No. 2 (2018)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini untuk menganalisis pengaruh kualitas pelayanan dan Bukti Fisik terhadap Kepuasan Pelanggan PT Avia Citra Dirgantara (Cargo) Malang. Penelitian ini merupakan penelitian kuantitatif dengan dua variabel bebas yaitu kualitas pelayanan danbukti fisik serta variabel terikat yaitu kepuasan pelanggan. Teknik sampling yang digunakan adalah nonprobability sampling terhadap 51 responden konsumen PT Avia Citra Dirgantara (Cargo) Malang. Analisis data menggunakan analisis regresi linier berganda dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan persamaan Y = 9,794 + 0 ,383X1 + 0,156X2 + e dengan koefisien determinasinya adalah 47% sedangkan sisanya 53% merupakan kontribusi dari faktor lain di luar penelitian.Secara parsial variabel kualitas pelayanan berpengaruh posistif dan signifikan terhadap kepuasan pelanggan, dan variabel bukti fisik tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan