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THE CONSTRUCTIVISTIC COMPETENCE BASED LEARNING DEVELOPMENT OF ENTREPRENEURSHIP CLASS Maskan, Mohammad; Djajanto, Ludfi; Utaminingsih, Alifiualhtin
Journal of Innovation in Business and Economics Vol 1, No 01 (2017): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.199 KB) | DOI: 10.22219/jibe.v1i01.5330

Abstract

This study focused on development learning of the entrepreneurship learning model into learning model characterized by constructivistic learning, in which this learning model employs students who are active, multi methods of teaching, and multi source of learning. Findings show that the product of construvtivistic based entrepreneurship learning model is good. It means that product of portfolio-based entrepreneurship learning model is valid to use in the learning process of entrepreneurship lesson at Business Administration Department of Malang State Polytechnic. It is recommended that (1) lecturers who are teaching lesson of entrepreneurship should be given provision about constructivistic-based entrepreneurship learning model, and (2) For further development, this entrepreneurship learning model can be applied in other lessons.
Social Support and Success of Career Woman (A Case Study on Female Staffs of Islamic Banks in Malang) Utaminingsih, Alifiulahtin; Maskan, Mohammad
International Journal of Social and Local Economic Governance Vol. 3 No. 1 (2017)
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijleg.2017.003.01.3

Abstract

The purpose of the study is to analyze on structural dimension model of social support towards success of career female staffs of Islamic Banks in Malang, using management of conflict between work and family towards job satisfaction, commitment and performance. It is an explanatory research or hypothesis-testing study with descriptive quantitative approach. The subjects are 146 married female staffs; they have been working for the banks and married for at least one year. The sampling method is the multistage sampling method. The data collection method is questionnaire as the main instrument and supported by observation and documentation. The data analysis method is SEM (GeSCA) with the five-point Likert scale. The percentage of the contribution of social support, work conflict and commitment to organization to describe various degree of working performance is 78.5%. High social support and commitment to organization result in an increase in working performance of the Islamic bank female staffs.Keywords: Social support, career woman and Islamic Bank
Persepsi Masyarakat terhadap Kualitas Pelayanan di Terminal Arjosari Kota Malang: Public Perception of Service Quality at Arjosari Terminal Malang City Maskan, Mohammad; Utaminingsih, Alifiulahtin; Soepeno, Bambang
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 1 No. 1 (2014): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.456 KB) | DOI: 10.21070/jbmp.v1i1.245

Abstract

This study aims to analyze the quality of service in Arjosari Bus Station Malang. The service quality theory used in the study refers to the opinion of Tjiptono (2000) which consists of: physical evidence (tangibility), reliability, responsiveness, assurance, and empathy. The study uses a descriptive approach, by taking a sample of 30 service users of Arjosari Bus Station Malang. While, the methods of analysis use the mean. The results show that the quality of service in Arjosari Bus Station Malang is good enough with an average score of 2.86. However, to improve the quality of service to the service users of the bus station, then there are several things that must be done by the local government of Malang, ie: adding free WIFI facility in bus station, fixing the layout and the exterior rooms of the bus station, and improving the room's cleanliness and coolness at the bus station environment. Furthermore, it also improves the reliability in service, such as: the simplicity for the bus station service users to consult with officials and leaders where necessary to the provision of the excellent service.
Pengaruh Social Media Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Di UMKM Jahe Mbah Jayus Malang Zafirah, Deandra; Nurtjahjani, Fullchis; Maskan, Mohammad
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1898

Abstract

This research was an explanatory study with a quantitative approach, using variables of social media marketing, product innovation, and purchasing decisions. This study used observation and questionnaire data collection techniques. With a purposive sampling technique, 100 respondents were obtained as consumers and followers of the @jahembahjayus Instagram account. The data analysis methods employed in this study included multiple linear regression and hypothesis testing. The results indicated that social media marketing and product innovation positively and significantly impacted purchasing decisions.
Pengaruh Customer Experience dan Brand Trust Terhadap Customer Loyalty Pada Produk Implora di Aster Kosmetik Malang Nabila Chika Amanda, Firsa; Maskan, Mohammad; Hadi, Musthofa
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a3bfaa91

Abstract

For companies, customer experience is very important because it can influence customer perceptions. Another factor is brand trust, whichh describes the extent to which consumers feel confident in a product. This research aims to find out how customer experience and brand trust influence customer loyalty. This research is quantitative research with the variables customer experience, brand trust and customer loyalty. Purposive sampling technique was used as a data collection technique through questionnaires and as many as 100 respondents. Data analysis uses multiple linear regression analysis. Based on the results of partial simultaneous hypothesis testing, it shows that customer experience and brand trust have a positive and significant influence on customer loyalty to Implora products at Aster Cosmetics Malang. Based on the results of this research, it can be concluded that positive customer experience and good brand trust are one of the reasons for customer loyalty.
Pengaruh Social Media Marketing dan Personal Branding Terhadap Keputusan Pembelian pada Produk Make Over di Mitufaya Kota Malang Fauziyyah, Hani; Maskan, Mohammad; Kurniawan Murtiyanto, Rizki
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/372rtg68

Abstract

Currently, digital marketing is regarded as more effective and practical. Technological and communication advancements are rapidly evolving in line with increasing human needs. In addition to social media marketing, companies must also consider personal branding. Make Over was founded to provide high-quality and diverse cosmetic products for women. The growing number of cosmetic users in Indonesia presents an opportunity for business players such as cosmetic shops. One such shop is Mitufaya Malang, which offers a variety of cosmetics to meet consumer needs, particularly for women. This research aims to determine the influence of social media marketing and personal branding on purchase decisions for Make Over products at Mitufaya Malang This study was quantitative research with variables including social media marketing, personal branding, and purchase decisions. The purposive sampling technique was utilized for data collection through questionnaires, involving 100 respondents. The data analysis method employed was multiple linear regression analysis, which included classical assumption tests, hypothesis testing, and determination coefficient analysis. The results of the hypothesis testing, both partially and simultaneously, indicated that social media marketing and personal branding had a positive and significant influence on purchase decisions for Make Over products at the Mitufaya Malang cosmetic store. Based on the research findings, it can be concluded that social media marketing and personal branding are significant factors in making purchase decisions. Positive and effective social media marketing will enhance purchase decisions, while personal branding will attract customers to make purchase decisions.
Pengaruh Pengalaman Pelanggan dan Potongan Harga Terhadap Minat Beli Ulang Produk Luxcrime di  Toko Kosmetik Panda Lovely Malang Nafisa Irianto, Qinthara; Maskan, Mohammad; Utamaningsih, Arni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/br0vkq61

Abstract

Customer experience can increase the value of a product and influence the perspective of the company. In addition to customer experience, companies also need to consider promotional strategies, including providing discounts. This research was a quantitative research with variables of customer experience, discount and repurchase interest. The purposive sampling technique was used as a data collection technique through a questionnaire and as many as 100 people as respondents. Based on the research results, it can be concluded that customer experience and discounts are one of the reasons for repurchase interest. A positive and good customer experience will increase repurchase interest, besides the discount will attract customers to make repeat purchases.
PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Utomo, Heru; Maskan, Mohammad; Samboro, Joko; Khabibah, Umi; Indrianti, Titien; Sudjanarti, Dwi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
PELATIHAN MODEL PEMBELAJARAN E-LEARNING BAGI GURU AL-FIRQOH AN NAJIAH YAYASAN MUJAHIDIN KABUPATEN MALANG Maskan, Mohammad; Suyono, Achmad; Utomo, Heru; Akmalia, Masitha Nisa; Kusumasasti, Ika
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6483

Abstract

Current technological developments require human resources to keep up with the use of technology. One technological development that is widely used is information systems. An information system is a system within an organization that meets the needs of an electronic approach. Learning that originally used a manual approach changed to using electronics. Apart from that, the learning time is very flexible and the learning location does not have to be at school. junior high school and senior high school  Al Firqoh An Najiah's learning process is still classical. Electronic processes need to be used to optimize the learning process. With the existence of e-learning, learning will be more varied and will improve learning outcomes. The service aims to make it easier for teachers in the electronic learning process and enhance learning services for students to increase the achievement of learning outcomes using the RAD (Rapid Application Development) method, lecture methods, and training methods.
ANALYSIS OF ONLINE PROMO PROGRAMS AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS IN SURABAYA THROUGH TRUST IN SHOPEE E-COMMERCE Septianto, Yulius; Pradiani, Theresia; Maskan, Mohammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.17641

Abstract

E-commerce has become one of the most significant phenomena in the digital era, marked by profound changes in how we conduct business, shop, and interact. The growth of e-commerce has brought many benefits, but there are also associated challenges. One of the main challenges is the increasing competition among e-commerce companies, both large and small. This study aims to analyze the impact of online promotional programs and service quality on consumer purchase decisions on Shopee in the Surabaya area and its surroundings, with customer trust in e-commerce as an intervening variable. The population of this study consists of Shopee consumers in Surabaya who have made at least two transactions on Shopee, with a sample of 100 respondents. The sampling technique used is purposive sampling, and the data analysis method used is path analysis with the SmartPLS 3 application. The results of the study show that 1) online promotion and service quality variables have a significant impact on customer trust and purchase decisions, 2) customer trust also significantly affects purchase decisions, 3) customer trust cannot serve as an intervening or mediating variable between online promotion or service quality and purchase decisions. Keywords: Online Promotion; Service Quality; Customer Trust; Purchase Decisions; Shopee