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All Journal Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis MIMBAR : Jurnal Sosial dan Pembangunan
Nurfauziah, Puja Kharisma
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Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Budaya dalam Adaptasi Komunikasi Bisnis Global Penggemar K-Pop melalui Media Sosial Bachtiar, Mahdawanti Dian; Sevilla, Pavita; Nurfauziah, Puja Kharisma; Triwardhani, Ike Junita
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1960

Abstract

One exciting innovation relevant to the research context is the current K-Pop phenomenon that has penetrated the field of intercultural business communication and involves transactions from two or more countries. Because of that, this research aims to find out how intercultural business communication occurs in the context of global business among K-Pop fans. The informant in this study is one of the K-Pop merchandise warehouse service providers in Indonesia. This research is qualitative research with a case study method. Data collection methods were obtained through interviews with informants. The results of this study show the importance of culture in business communication adaptation to overcome cultural differences in global business and also admit the challenges faced, such as language differences, business norms, and technological barriers
Human Relations Implementation in Sustaining Business Cooperation (A Case Study at PT Pan Pacific Nesia) Nurfauziah, Puja Kharisma; Yuningsih, Ani; Suherman, Maman
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.8986

Abstract

This study analyzes the implementation of Human Relations–based business communication in sustaining long-term cooperation with investors at PT Pan Pacific Nesia, a garment manufacturing company within a Korean business group. Operating in a dynamic, labor-intensive environment, the company faces challenges in maintaining accurate information flow and transparent reporting to its primary investor. The research aims to explain how Human Relations functions as a communication technique and relationship management strategy that supports trust-building, collaboration, and investor confidence. Human Relations theory, Relationship Management Theory, and Integrative Negotiation are used to interpret the interpersonal and relational dynamics within the communication process. A qualitative case study design within a constructivist paradigm was employed. Data were obtained through in-depth interviews, direct observation, and document analysis, with purposive sampling involving Human Relations personnel, Payroll and Accounting staff, Operations representatives, and investor delegates. The findings indicate that PT Pan Pacific Nesia implements integrated Human Relations communication practices, including routine coordination forums, transparent digital reporting, and open dialogue communication. These practices foster trust, commitment, and relationship satisfaction. The use of an integrative negotiation approach further supports mutually beneficial, long term agreements. The study concludes that strategic Human Relations communication supported by relational management and integrative negotiation principles plays a vital role in maintaining transparency, strengthening collaboration, and sustaining long term business partnerships in the garment industry.
Co-Authors Ani Yuningsih Bachtiar, Mahdawanti Dian Ike Junita Triwardhani Maman Suherman Sevilla, Pavita