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All Journal Dinasti International Journal of Management Science Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Salsabila, Farha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian : (Study Kasus Pembelian Sepeda Motor Mio di Fortuna Ciparay Sahati, Antonius; Ali, Mochammad Mukti; Fanji, Fanji Wijaya; Salsabila, Farha
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1976

Abstract

Managing volunteer labor is a critical and strategic process for ensuring the success of any organization that focuses on increasing volunteer labor to achieve organizational goals. This study aims to study the balance between work and life and discipline in the upkeep and repair of the Bandung city region. The method of analysis employed is a quantitative approach using descriptive verifiable. This sample is being drawn utilizing a primary random sampling method with 100 participants chosen based on Slovin's rumor. Using a scale of about five buttons, the questionnaire's measurement. The findings reveal that work-life balance and work ethic have a favorable and noteworthy effect on the output of caregivers in the Dinas Permahan and Kawasan Pemukiman Kota Bandung simultaneously, contributing 0.443 at or 44.3%, while other variables negatively impact 55.7% of the work
Analysis Of Consumer Perceptions And Preferences In Selecting A University For Higher Education Salsabila, Farha; Mukti Ali, Mochammad
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2215

Abstract

This research aims to explore consumers perceptions and preferences in choosing a university as a place to pursue higher education. This research is a qualitative study using interactive analysis primary and secondary data with data collection techniques including in-depth interviews with seven student informants of University of Indonesia Membangun known as INABA University, and analysis of related documents. The results show that there are internal and external factors of perceptions such as university reputation, quality of study programs, location, tuition fees, and flexibilities of the course in the decision to choose a university. And also internal factors such as motivation, interest, or psychological characteristics, from which students eventually choose Inaba as their university preference. This research contributes to an in-depth understanding of the factors that influence consumers decision to choose a university, as well as practical implications for higher education institutions to enhance their appeal. By understanding consumer preferences and perceptions, universities can develop marketing strategies improvements to meet prospective students expectations and build a positive image in the higher education market.
Co-Authors Fanji Wijaya Mukti Ali, Mochammad Sahati, Antonius