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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Indonesian Journal of Economics and Strategic Management
Muhammad Fauzan Zaen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS COST-VOLUME-PROFIT (CVP) SEBAGAI ALAT MANAJERIAL DALAM MEMBUAT KEPUTUSAN BISNIS Achmad Fauzi; Alen Dwi Setyo; Muhammad Fauzan Zaen; Rakha Randyka Prihartono; Raymond Peres Johanes Loi; Valentino Juliano Jawa Napa; Yusron Rizki
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.211

Abstract

Analisis Cost-Volume-Profit (CVP) merupakan alat manajerial yang sangat penting dalam membantu perusahaan membuat keputusan bisnis yang lebih terinformasi dan akurat. Analisis ini memberikan wawasan mendalam tentang hubungan antara biaya, volume penjualan, dan profitabilitas, yang sangat penting bagi manajer dalam merencanakan dan mengendalikan operasi bisnis. CVP memungkinkan manajer untuk menentukan titik impas, menetapkan harga yang optimal, dan mengembangkan strategi pemasaran yang efektif untuk memaksimalkan keuntungan. Selain itu, CVP memiliki peran signifikan dalam perencanaan strategis jangka panjang, termasuk diversifikasi produk dan ekspansi pasar. Meskipun memiliki keterbatasan seperti asumsi biaya dan harga yang konstan, CVP tetap berharga ketika digabungkan dengan alat analisis lainnya. Dengan memahami dan mengatasi keterbatasan ini, perusahaan dapat meningkatkan proses pengambilan keputusan, yang pada akhirnya berkontribusi pada peningkatan kinerja dan keberlanjutan bisnis.
Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Minat Beli Konsumen : Studi pada Konsumen Kaizen Heritage Bekasi Muhammad Fauzan Zaen; Rycha Kuwara Sari; Murti Wijayanti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2672

Abstract

The Influence of Product Quality, Price, and Promotion on Consumer Purchase Intention (A Study of Kaizen Heritage Bekasi Consumers). This study aims to determine the influence of product quality, price, and promotion on consumer purchase intention at Kaizen Heritage Bekasi. The study is motivated by the increasingly intense competition in the coffee shop business, which requires business owners to continuously improve product quality, set appropriate prices, and create highly attractive promotions to maintain customer loyalty. This research employs a quantitative method with a descriptive approach. Data collection was conducted by distributing questionnaires to 108 respondents who had purchased products at Kaizen Heritage Bekasi. Data analysis was performed using multiple linear regression testing via Statistical Product and Service Solutions (SPSS) software version 27. The results indicate that product quality has a positive but insignificant effect on consumer purchase intention, whereas price and promotion have a positive and significant effect on consumer purchase intention. Simultaneously, the three variables have a significant positive effect on consumer purchase intention. This study is expected to serve as a reference for coffee shop business owners in designing more effective marketing strategies to enhance customer loyalty.
Co-Authors ACHMAD FAUZI Alen Dwi Setyo Rakha Randyka Prihartono Raymond Peres Johanes Loi Sari, Rycha Kuwara Valentino Juliano Jawa Napa Wijayanti, Murti Yusron Rizki