Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economics and Strategic Management International Journal of Economics, Accounting, and Management
Alya Abiyah Surya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
UJI KELAYAKAN KEBERLANJUTAN UMKM Studi Kasus UMKM Mie Ayam Cabe Ulek Pondok Ungu Kota Bekasi Alya Abiyah Surya; Alyaa Jacynda; Elsa Anggraeni Piliyanto; Intan Adilah Nasution; Naura Shadiqah Wibowo; Winda Zylvi Faradilla
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia sangat penting bagi pembangunan ekonomi, dengan kontribusi terhadap 61% PDB dan 97% lapangan kerja. Proyek Mie Ayam Cabe Ulek di Bekasi dapat meningkatkan efektivitas UMKM.Penelitian ini dilakukan dengan mix metode, yaitu penggabungan antara metode kualitaif dan kuantiatif. Metode kuantitatif dilakukan dengan cara mengolah data yang diperoleh dari sumber menggunakan perhitungan BEP, NPV, PP, PI. Penelitian ini meneliti profitabilitas Mie Ayam Cabe Ulek Pondok Ungu. Penelitian ini berfokus pada investasi perusahaan, termasuk modal awal sebesar biaya tetap, biaya variabel, dan arus kas. Analisis Produksi Mie Ayam Cabe Ulek ini menunjukkan keuntungan yang signifikan. Berdasarkan data yang diperoleh dan hasil analisis yang telah dilakukan oleh kami maka diperoleh kesimpulan bahwa untuk mencapai titik impas UMKM Mie ayam cabe ulek Pondok Ungu Kota Bekasi harus menjual sebanyak 7.949 porsi. Dan Payback Period atau lamanya waktu yang diperlukan untuk mendapat kembali modal awal pada UMKM Mie ayam cabe ulek ini adalah 1 tahun, jadi sangat disarankan untuk menjalankan usaha ini.
Factors That Influence Purchase Decisions, Product Display, Price, And Promotion (Literature Review of Marketing Management) Alya Abiyah Surya; Winda Zylvi Faradilla; Alyaa Jacynda; Naura Shadiqah Wibowo; Sabrina Nuraeni; Ni Nyoman Sawitri
International Journal of Economics, Accounting and Management Vol. 1 No. 4 (2024): IJEAM - November 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i4.881

Abstract

This study examines the factors that influence consumer purchasing decisions in the retail sector, focusing on product display, price, and promotion. In an era of increasingly competitive business, companies need to develop effective marketing strategies to attract consumer interest. Through a literature review, this study shows that attractive product displays can increase purchasing interest, while competitive prices and appropriate promotional strategies, such as discounts and cashback, play an important role in influencing purchasing decisions. Although many studies show a positive relationship between price and purchasing decisions, there is variation in its influence which emphasizes the need for further research. The results of this study are expected to provide new insights for retail business actors in formulating more relevant and effective marketing strategies, as well as increasing competitiveness in a competitive market
Co-Authors Alyaa Jacynda Elsa Anggraeni Piliyanto Intan Adilah Nasution Naura Shadiqah Wibowo Ni Nyoman Sawitri Sabrina Nuraeni Winda Zylvi Faradilla