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All Journal k@ta Adabiyyat: Jurnal Bahasa dan Sastra
Nursani, Asyipa
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Arts Humanities Languange, Linguistic, Communication & Media

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KONSTRUKSI YAHUDI DI BARAT DAN TIMUR: ANALISIS MULTIMODAL HALLIDAY PADA NOVEL GRAFIS Nursani, Asyipa; Firmonasari, Aprillia
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 8 No 1 (2024)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajbs.2024.080104

Abstract

This research aims to analyze how Jewish identity is constructed in the West and the East, as represented in the graphic novels Fagin the Jew by Will Eisner and The Last Jew in Penang by Zayn Gregory and Arif Rafhan , using Halliday's multimodal approach. This approach focuses on various modes of communication, such as verbal, visual, gestural, and spatial, in constructing the narrative of Jewish identity in both novels. Fagin the Jew portrays Jewish identity in the Western context, specifically in 19th-century London, emphasizing antisemitic stereotypes and social marginalization. In contrast, The Last Jew in Penang depicts Jewish identity in the multicultural environment of Southeast Asia, where Jewish identity is more accepted and assimilated into the local community. The findings reveal that cultural differences significantly influence the representation of Jewish identity in these two novels. Through an analysis of verbal, visual, gestural, and spatial modes, it is found that Western graphic novels tend to depict Jewish identity in narratives of prejudice and alienation, while Eastern graphic novels highlight narratives of coexistence and adaptation. This research concludes that multimodality plays a crucial role in reflecting the complexity of Jewish identity shaped by differing historical, social, and cultural contexts in the West and the East.
Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis Nursani, Asyipa; Hardjanto, Tofan Dwi
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.135-148

Abstract

Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary.
Co-Authors FIRMONASARI, Aprillia Tofan Dwi Hardjanto