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All Journal Journal of Educational Analytics Nusantara Economics and Entrepreneurships Journals
Wardana, Ludi Vishnu
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Humanities Economics, Econometrics & Finance Education Other

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Journal : Journal of Educational Analytics

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Adapting to Change: The Continuous Development of Business and Management Education Alimaningtyas, Deni; Ghozali, Mohammad Syukri; Wardana, Ludi Vishnu; Murwani, F. Danardana; Wati, Andy Prasetyo
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9178

Abstract

Business and management education continues to experience dynamic development in line with continuous changes in the global business world. This research analyzes the factors driving change in business education, including technological advances, changing business paradigms, and the need for new skills in the digital era. This research uses the Systematic Literature Review (SLR) method by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the role important in teaching skills, knowledge, and understanding required for success in the continuous business world changed. Besides that education in the field of business also prepares individuals To face challenges and complex and ongoing market dynamics, thus increasing opportunity success and contribution positively in organizations and society. Thus, deepening studies in the field of business and management Not only gives superiority but also possible for individuals to become agents of adaptive and proactive change in facing changes that occur in a way Keep going continuously.
Enhancing Students' Innovation and Entrepreneurial Intention Through Digital Marketing Education: A Systematic Literature Review Husnah, Eni Mabarofiatul; Mubarokah, Rovia Titin; Wati, Andy Prasetyo; Murwani, F. Danardana; Wardana, Ludi Vishnu
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9190

Abstract

The systematic literature review (SLR) article about innovation and entrepreneurial intentions of students through digital marketing education aims to determine the competencies emphasized for students in digital marketing education to increase innovation and entrepreneurial intentions. Competencies are very important for students to face businesses that are switching from conventional to digital. Apart from that, students can run businesses amidst increasingly innovative changes in digital technology. The systematic literature review (SLR) article writing method is a library research method sourced from the Scopus, ProQuest, and Springer Link databases. Articles that are relevant to the research will be analyzed using the prism method. The results of the analysis found that digital marketing education needs to teach students to create new markets, low costs, high profitability, and wide market reach. These competencies can encourage students to increase innovation and entrepreneurial intentions since school.
Co-Authors Alimaningtyas, Deni Andy Prasetyo Wati Fuad, Ainun Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Husnah, Eni Mabarofiatul Mubarokah, Rovia Titin Pangesti, Sri Yuliani