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All Journal Journal of Educational Analytics Nusantara Economics and Entrepreneurships Journals
Mubarokah, Rovia Titin
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Humanities Economics, Econometrics & Finance Education Other

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Journal : Journal of Educational Analytics

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Enhancing Students' Innovation and Entrepreneurial Intention Through Digital Marketing Education: A Systematic Literature Review Husnah, Eni Mabarofiatul; Mubarokah, Rovia Titin; Wati, Andy Prasetyo; Murwani, F. Danardana; Wardana, Ludi Vishnu
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9190

Abstract

The systematic literature review (SLR) article about innovation and entrepreneurial intentions of students through digital marketing education aims to determine the competencies emphasized for students in digital marketing education to increase innovation and entrepreneurial intentions. Competencies are very important for students to face businesses that are switching from conventional to digital. Apart from that, students can run businesses amidst increasingly innovative changes in digital technology. The systematic literature review (SLR) article writing method is a library research method sourced from the Scopus, ProQuest, and Springer Link databases. Articles that are relevant to the research will be analyzed using the prism method. The results of the analysis found that digital marketing education needs to teach students to create new markets, low costs, high profitability, and wide market reach. These competencies can encourage students to increase innovation and entrepreneurial intentions since school.
Co-Authors Andy Prasetyo Wati Bagus Shandy Narmaditya Fulgentius Danardana Murwani Husnah, Eni Mabarofiatul Jayanto, Septian Angga Dwi Ludi Wishnu Wardana Magwin, Dwi Ikrar Wardana, Ludi Vishnu