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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Shaikh Sobiya Ansar
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An Empirical Study on the Factors Affecting Consumer Behavior in the Fast-Food Industry Irshad Ahmad Reshi; Shabir Ahmad Dar; Shaikh Sobiya Ansar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.58

Abstract

Abstract This empirical study investigates the factors that affect consumer behavior in the fast-food industry. The research examines the role of various factors, including quality of food, price, convenience, location, and brand image, in determining the behavior of consumers when purchasing fast food. The study uses a quantitative research approach to gather data from a sample of 500 respondents using an online survey. The results suggest that quality of food and price are the most significant factors influencing consumer behavior in the fast-food industry. However, convenience, location, and brand image also play a significant role in determining consumer behavior.
GENDER INEQUALITY INDEX: CALCULATING ANALYSIS Shaikh Sobiya Ansar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 1 (2023): April (April-June)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i1.772

Abstract

Abstract: Gender inequality remains a persistent issue worldwide. In order to measure and track progress towards gender equality, the Gender Inequality Index (GII) was introduced by the United Nations Development Programme (UNDP) in 2010. The GII is a composite index that measures gender-based inequalities in three dimensions: reproductive health, empowerment, and labor market participation. This paper provides an overview of the methodology used to calculate the GII, including the selection of indicators and the weighting system. We also discuss the strengths and limitations of the GII as a measure of gender inequality, and highlight areas for future research.
Co-Authors Irshad Ahmad Reshi Shabir Ahmad Dar